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Regional State Manager (On/Off)- Orange County/ San Diego, CA

5280 Bacardi U.S.A. Inc.
San Diego, CA Full Time
POSTED ON 3/4/2025
AVAILABLE BEFORE 5/4/2025

As a Regional State Manager you are responsible for creating value through driving sales and developing strong relationship with key customers in your assigned states. You will be driving the performance and growth of Bacardi’s brands within your territory through negotiating the commercial terms and building long lasting relationships with customers, SGWS. Your strong communication, presentation, networking and interpersonal skills will be key to your success in this role.

Responsibilities:

  • You will be responsible to deliver key commercial KPIs for your dedicated territory as determined by the Company’s state-level annual operating plan (AOP), working in concert with the Senior State Manager to build and deliver against a segmented AOP for your business

  • You are the day-to-day face representing Bacardi before distributors, customers and consumers in your dedicated territory and will act as the key contact for customers in that territory, driving new business and sustainable relationships.

  • You will be responsible for the direct management of Los Angeles Market Managers, and their subsequent management of Bacardi Account Managers (BAMs), ensuring their on-boarding, development, annual Let’s Talk objectives and long-term Bacardi career goals are nurtured and cultivated

  • You will use Bacardi Commercial Way assets (e.g. Picture of Success) and approach with excellence to activate our brands to influence consumers at the point of purchase

  • Develop, implement and achieve fiscal year sales goals through On/Off-Premise focused tactics and Action Plans.

  • Develop, implement and execute programs ensuring delivery of positive ROI against company revenue growth management (RGM) objectives.

  • Report monthly & quarterly w/distributor partners against progress towards all KPIs associated with your Channel-level AOP

  • Analyze, report, and forecast market trends/conditions; working with the Senior State Manager on part of long term planning.

  • Develop, implement, and execute initiatives against distribution standards with Southern Glazer’s Wine & Spirits (SGWS).

  • Build and maintain close working relationships with the top off-premise accounts across Los Angeles.

  • Build and maintain close working relationships with SGWS sales and Management personnel.

  • Work and coordinate with key SGWS counterparts monthly business forecasting, innovation planning, and field execution targets on a monthly, quarterly, and annual basis

  • Deliver fact-based selling presentations as a way to communicate BUSA objectives / brand strategies and keep brands at the forefront at SGWS meetings.

  • Ongoing SGWS management responsibilities including monitoring of KPI’s, price points (including competitive set), orders, shipments, samples, training and POS management.

  • Conduct quarterly surveys / KPI audits (25%-40%) in all major markets.

  • Sharing of best practices internally within your regional team and outside with key stakeholders within the organization

Skills and experience:

  • Bachelor’s degree in Business Management, or relative experience

  • 5 years field sales experience, preferably in the Spirits and/or Beverage industry.

  • 5 years Supervisory/Management experience.

  • Ability to create, maintain and build professional relationships.

  • Effective use of networking and strong interpersonal skills.

  • Demonstrated track record of performance and delivery.

  • Excellent presentation, organizational, analytical, interpersonal and written/oral communication skills

  • Proficiency with MS office and related applications.

  • Must have a valid driver’s license with a satisfactory driving record.

  • Ideally you will have 3 – 5 years field sales experience, preferably in the Spirits and/or Beverage industry.

  • Ideally you will have 5 years Supervisory/Management experience.

  • Territory management (budget and tools)

The base salary range listed for this position is $112,825- $169,450, and the salary within the range will be determined by the successful candidate's location, experience, skillset and other relevant factors. 

#LI-DNI

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

  • Competitive Pay Package

  • Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

  • Retirement/Pension Plan

Health & Wellbeing

  • Medical, Critical Illness, and Life Insurance

  • Calm Meditation App subscription (free)

  • Employee Assistance Programs

  • Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits


The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Salary : $112,825 - $169,450

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