Head of Social, Marketing - Digital

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.
 

As we expand our team in line with business demand, we are looking for a smart, entrepreneurial professional to take on a new role and lead the firm’s global social media strategy, working to enhance our brand and drive commercial growth through marketing and communications.

The ideal candidate will possess 10 years of experience in social media management, with a proven track record of leadership, innovation, and driving measurable results in a fast-paced environment.

Strategic Leadership

• Develop and execute a comprehensive global social media strategy that aligns with Blackstone’s overall business objectives and enhances our brand presence worldwide.

• Lead the social media team, providing clear direction, mentorship, and fostering a culture of creativity and excellence.

• Stay informed about global social media trends, emerging platforms, and best practices, ensuring Blackstone remains at the forefront of the industry.

• Collaborate with internal stakeholders in business units and legal and compliance to drive alignment with business priorities and ensure compliance

Content and Campaign Management

• Oversee the creation and curation of high-quality, social-first content across all social media channels that captures attention and matches the platform’s look-and-feel

• Plan, execute, and analyze social media campaigns, leveraging data and insights to optimize performance and achieve key metrics.

• Ensure consistency and alignment of messaging across all global social media platforms.

Community Engagement and Relationship Building

• Manage and grow Blackstone’s social media communities, fostering meaningful interactions and engagement with our audiences.

• Build and maintain relationships with industry leaders and strategic partners to cultivate a culture of innovation and excellence in how we approach social media

• Monitor and manage potential risks and crises on social media, developing and executing effective response strategies.

Analytics and Reporting

• Work with the research and analytics team to leverage track, measure, and report on social media performance and ROI.

• Analyze data to gain insights into audience behavior, preferences, and trends, using these insights to inform strategy and decision-making.

• Regularly present findings and recommendations to senior leadership, demonstrating the impact of social media efforts on business objectives.

Qualifications:

• 7 years of experience building and overseeing large social media programs for brands and their people

• Proven track record successfully executing social strategies and demonstrating ROI to internal stakeholders

• Deep industry knowledge around best practices on social, digital culture and trends, and an innate curiosity for how it shapes marketing and communications

• Strong understanding of social media platforms, analytics, and tools.

• Exceptional leadership, interpersonal skills and creative sensibilities

• Ability to work in a fast-paced environment and manage multiple priorities effectively

• Experience in the financial services or similarly technical and regulated industries is a plus

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.

Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please email Human Resources at HR-Recruiting-Americas@Blackstone.com.

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;

• Marketing Blackstone funds to new or existing clients;

• Supervising or training securities licensed employees;

• Structuring or creating Blackstone funds/products; and

• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.

To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.

Salary : $200,000 - $275,000