Search Engine Marketing Specialist

About 681 Marketing Studio:

681 Marketing Studio is a boutique digital marketing agency founded by ex-CMOs. We specialize in developing custom digital strategies for mid-sized growth companies. Our collaborative and innovative approach drives measurable results, and we are seeking a talented SEM Specialist who thrives in an agency environment.

Key Responsibilities:

SEM Campaign Development & Management:

• Design, launch, and optimize multi-channel paid search campaigns (Google Ads, Microsoft Ads, etc.) to meet client KPIs and growth objectives.
• Execute comprehensive keyword research and competitive analysis to identify new opportunities and refine existing campaigns.
• Develop and implement bid strategies, budget management, and performance tracking for each campaign.

Data Analysis & Optimization:

• Utilize advanced analytics tools (Google Analytics, SEMRush, Ahrefs, etc.) to monitor performance, generate insights, and drive continuous improvements.
• Create and maintain detailed performance dashboards and reports, highlighting trends, challenges, and optimization opportunities.
• Conduct A/B testing of ad creatives, landing pages, and bidding strategies to systematically improve campaign outcomes.

Strategic Collaboration & Communication:

• Collaborate with account managers, creative teams, and technical specialists to ensure SEM strategies are aligned with broader client objectives.
• Communicate complex performance data and actionable insights to internal teams and clients in clear, strategic terms.
• Stay current on industry trends, emerging technologies, and changes in search engine algorithms to proactively adjust strategies.

Process & Workflow Enhancement:

• Contribute to the development and refinement of agency SEM best practices, processes, and workflows.
• Assist in training and mentoring junior team members in SEM techniques and data analysis methods.

Qualifications:

Experience & Background:

• 2-4 years of hands-on SEM experience, with a strong preference for candidates with agency backgrounds.
• Proven track record of managing and optimizing paid search campaigns that drive measurable business outcomes.

Technical Skills:

• Proficiency in Google Ads, Microsoft Ads, and Google Analytics.
• Experience with advanced SEM tools and platforms (e.g., SEMRush, Ahrefs, or Moz).
• Familiarity with Google Tag Manager is a bonus.

Analytical & Strategic Acumen:

• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable strategies.
• Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail and strategic focus.

Communication & Collaboration:

• Excellent written and verbal communication skills with the ability to clearly articulate campaign performance and strategy recommendations.
• Comfortable working in a fast-paced, collaborative agency environment.

Why Join Us:

• Work in a flexible, part-time role within a hybrid work environment in the DC area.
• Collaborate with a dynamic team of marketing professionals and gain exposure to diverse client projects and industries.
• Play a key role in driving innovative digital strategies and measurable results for high-growth clients.

How to Apply: If you are a data-driven SEM Specialist with a strong agency background and a passion for digital marketing excellence, please submit your resume along with a brief cover letter highlighting your relevant experience and key accomplishments to jobs@681marketing.com.