What are the responsibilities and job description for the Omnichannel Home Improvements Lead Strategist Marketer position at 7 Diamond Builders?

Job Description

Omnichannel Home improvement Lead Strategist

Position Overview :

We are seeking a highly motivated and results-driven Omnichannel Lead Strategist to generate and nurture leads across digital and traditional marketing channels. This role is critical in driving business growth by leveraging a combination of outbound prospecting, inbound marketing, paid advertising, social media, networking, and strategic partnerships.

The ideal candidate will have experience in lead generation, digital marketing, direct outreach, and sales funnel optimization to ensure a steady flow of high-quality leads for our sales team.

Key Responsibilities :

Lead Generation & Strategy Development

Develop and execute a multi-channel lead generation strategy that includes digital (SEO, PPC, social media, email) and traditional (events, direct mail, cold calls, referrals) methods.
Identify, test, and optimize new lead sources to maximize conversions and ROI.
Create and manage targeted outbound campaigns (cold calling, outreach, email / SMS automation).
Collaborate with the sales team to ensure leads are properly qualified and nurtured.

Digital Marketing & Advertising

Run and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, , and YouTube.

Improve website SEO and conversion rates to increase organic lead flow.

Implement retargeting strategies to re-engage potential leads.

Utilize CRM and automation tools to track, score, and follow up with leads.

Traditional Lead Generation & Relationship Building

Build and maintain local partnerships with realtors, builders, and insurance adjusters to generate referral leads.

Attend networking events, trade shows, and community events to establish brand presence and collect leads.

Develop door-to-door and direct mail campaigns for targeted outreach.

Set up customer referral programs to encourage word-of-mouth marketing.

Analytics & Optimization

Track, analyze, and report on key lead generation metrics (cost per lead, conversion rate, ROI, etc.).

Continuously test and refine messaging, offers, and targeting to improve performance.

Use data insights to align marketing efforts with sales goals.

Qualifications & Skills :

2-5 years of experience in lead generation, digital marketing, or sales development.

Strong knowledge of SEO, PPC, social media marketing, email marketing, and CRM systems.

Experience with tools like Google Ads, Meta Business Suite, Sales Navigator, HubSpot, Pipedrive, or Monday.com CRM.

Proven track record in outbound lead generation (cold calling, email, SMS, networking).

Data-driven mindset with experience analyzing KPIs and sales funnel performance.

Excellent communication, persuasion, and relationship-building skills.

Self-starter with the ability to work independently and drive results.

Compensation & Benefits :

Base salary performance-based bonuses / commission

Opportunity for career growth in a fast-growing company

Access to AI and automation tools to support lead generation efforts

Flexible work environment

Company Description

We're a forward-thinking company committed to innovation, growth, and fostering a collaborative environment where every team member thrives.

Company Description

We're a forward-thinking company committed to innovation, growth, and fostering a collaborative environment where every team member thrives.

Apply for this job

Receive alerts for other Omnichannel Home Improvements Lead Strategist Marketer job openings

Omnichannel Home Improvements Lead Strategist Marketer

What are the responsibilities and job description for the Omnichannel Home Improvements Lead Strategist Marketer position at 7 Diamond Builders?

What is the career path for a Omnichannel Home Improvements Lead Strategist Marketer?

Not the job you're looking for? Here are some other Omnichannel Home Improvements Lead Strategist Marketer jobs in the Tampa, FL area that may be a better fit.

We don't have any other Omnichannel Home Improvements Lead Strategist Marketer jobs in the Tampa, FL area right now.

AI Assistant is available now!