Digital Marketing Coordinator

Position Purpose

Under the general supervision of the Marketing Manager, this position is responsible for growing and engaging 7-Eleven Hawaii’s digital audience, with a primary focus on organic social media. This role will develop and execute content strategies, create content to enhance brand awareness and support business goals.

Duties and Responsibilities

· Social Media Strategy & Content Creation (Primary Focus)

· Develop and execute engaging content strategies for Instagram, TikTok, and Facebook.

· Create original content, including short-form videos, photos, and graphics, to grow and engage our audience.

· Monitor trends and experiment with new content formats to enhance engagement.

· Analyze social performance metrics and optimize content based on insights.

· Collaborate with the Digital Marketing Specialist to ensure a cohesive digital marketing strategy across paid and organic channels.

· Respond to social media inquiries, comments, and direct messages – escalating complaints to the Customer Care team as necessary.

Other Digital Marketing Support

· Assist with paid social campaigns by supporting ad creatives and targeting strategies.

· Assist with influencer collaborations and community engagement.

· Help maintain website content, ensuring updates align with marketing initiatives.

· Support email marketing efforts, including content creation and campaign execution.

· Generate digital content including photos, videos, graphics, and ad copy for social media, digital campaigns, website, and e-newsletters as assigned.

· Manage in-store digital monitor program including installation, content generation, and scheduling.

Education and Experience

• Bachelor’s degree in Business, Marketing, Communications, or a related discipline

Skills and Qualifications

· Passion for social media with hands-on experience in platforms like Instagram, TikTok, and Facebook.

· Strong content creation skills, including photography, video editing, and basic graphic design (e.g., Adobe Creative Suite).

· Strong analytical mindset with the ability to track and report social performance.

· Excellent communication skills (verbal & written) and ability to work collaboratively across teams.

· Ability to prioritize and complete detailed work with accuracy and within timeline requirements

· Team player with the ability to work independently in a fast-paced environment

Work Environment

This position is in a normal office environment and does not have exposure to severe hazards. Remote or hybrid work is not available.

Job Type: Full-time

Pay: $45,000.00 - $49,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person

Salary : $45,000 - $49,000