What are the responsibilities and job description for the Demand Generation Marketing Manager position at 73 Strings?

OVERVIEW OF 73 STRINGS

73 Strings is an innovative platform providing comprehensive data extraction, monitoring, and valuation solutions for the private capital industry. The company's AI-powered platform streamlines middle-office processes for alternative investments, enabling seamless data structuring and standardization, monitoring, and fair value estimation at the click of a button. 73 Strings serves clients globally across various strategies, including Private Equity, Growth Equity, Venture Capital, Infrastructure and Private Credit.

ROLE AND BACKGROUND

As our Growth & Demand Generation Marketing Manager, you will lead the creation and execution of scalable, data-driven marketing campaigns to fuel customer acquisition, demand generation, and revenue growth. This is a role for someone who thrives on experimentation, analysis, and delivering impactful results.

Key Responsibilities

Demand Generation Strategy : Develop and execute a comprehensive demand generation strategy aligned with business goals, focusing on acquisition, activation, retention, and revenue growth.
ABM Campaigns : Design and execute Account-Based Marketing (ABM) campaigns targeting high-value accounts, leveraging personalized content, tailored outreach, and sales collaboration.
Campaign Management : Plan and manage multi-channel campaigns (paid search, paid social, email, events, content, etc.) to generate leads, drive conversions, and optimize the marketing funnel.
Performance Optimization : Monitor and analyze campaign performance metrics, iterating on strategies to improve ROI and CAC, with a focus on high-value account metrics.
Experimentation : Design and run A / B tests across channels, landing pages, email campaigns, and other marketing initiatives to optimize performance.
Collaboration : Work cross-functionally to align messaging and ensure consistency across all touchpoints.
Content Collaboration : Collaborate on the creation of high-performing content tailored for specific customer journey stages and account needs.
Market Insights : Stay updated on industry trends, competitors, and best practices to inform strategies and maintain a competitive edge.

Qualifications

Experience : 5-7 years B2B marketing experience in growth, performance, demand generation roles - preferably in a SaaS or fintech environment.

M ulti-channel Marketing : Campaign development and execution experience including paid search, paid social, email marketing, and webinar programs.

Data-Driven : Strong analytical skills with experience in data visualization and reporting tools to derive insights and drive decision-making, including ABM account insights.

Digital Marketing Expertise : Track record of executing and optimizing campaigns across PPC, paid social, email marketing, and other channels.

Technical Proficiency : Hands-on experience with marketing automation platforms (e.g., HubSpot), CRM systems, and analytics tools (e.g., Google Analytics, Tableau).

Creative Problem Solver : Ability to experiment, innovate, and adapt to fast-paced, high-growth environments.

Communication Skills : Excellent verbal and written communication skills, with a knack for presenting data and actionable insights to stakeholders.

Team Player : Strong collaboration skills with the ability to work effectively across teams.

Department Marketing Locations New York Remote status Hybrid

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Demand Generation Marketing Manager

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