What are the responsibilities and job description for the Marketing Specialist position at 800response?
About 800Response:
800 Response Marketing LLC is a leading provider of communications solutions. For over three decades, we've been at the forefront of specialized telecommunications services, offering vanity and shared toll-free numbers, along with real-time analytics tools. Our wide selection of toll-free vanity numbers, call tracking tools, and customer analytics data is designed to help businesses manage lead generation efforts and gain valuable marketing attribution data.
The Role:
Under the direction of the Vice President, the Marketing Specialist will collaborate with the Vice President on lead content creation and the execution of marketing efforts directed at building the brand among customers and supporting the sales team.
What You’ll Do:
Content Creation
Lead content creation with the goals of building the brand, enhancing customer relationships and lead generation. Oversee the publication of content for the website, Email campaigns and other channels.
Oversight of Marketing Programs
Lead in the development and execution of marketing campaigns, including upsell initiatives to existing client’s website development, content strategy, account-based campaigns targeted at qualified leads, email, SEO, customer events. Ensure the measurement of marketing initiatives with a focus on ROI and KPIs. Provide creative ideas for securing new business
Department Resources
Identify and oversee relationships with outsourced partners including content development and SEO. Monitor performance of tools used by Sales and Marketing teams including marketing automation, Salesforce, video and sales training tools, and LinkedIn.
Education/Experience:
Bachelor’s degree in marketing, communications, business or a related field a plus
3-5 years’ experience working in a Business-to-Business (B2B) Marketing environment with a diverse skillset is a plus.
Knowledge/Skills:
Strong oral and written communication skills.
Ability to use a computer, keyboard, mouse, and other computer related devices on an on-going daily basis. Self-motivated, well organized, results-driven, and able to work both independently and as part of a team.
Project management, multitasking, and decision-making skills
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, Power Point), marketing automation, and email marketing tools.
Benefits:
- Health & Dental Insurance with generous employer contributions
- Flexible Benefits plan
- Life Insurance and AD&D Insurance
- Three weeks paid vacation in the first year
- 401k plan with annual employer match
- Short- and Long-Term Disability Insurance
- Paid sick leave and holidays
- Employee Assistance Program
- Tuition reimbursement for approved work-related college courses
800Response is committed to building a diverse and inclusive workforce and is proud to be an Equal Opportunity Employer. We welcome applications from all qualified individuals regardless of race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or any other characteristic protected under applicable federal, state (including the Vermont Human Rights Law), or local law. All employment decisions—including recruitment, hiring, promotion, and compensation—are based solely on individual qualifications, merit, and business needs.
