What are the responsibilities and job description for the Marketing Strategist position at 800response?
About 800Response:
800 Response is a leading provider of communications solutions. With over three decades of experience, we have been at the forefront of specialized telecommunications services, offering vanity and shared toll-free numbers, along with real-time analytics tools.
The Role:
Under the direction of the Vice President, the Marketing Specialist will collaborate with the Vice President on lead content creation and the execution of marketing efforts directed at building the brand among customers and supporting the sales team.
Key Responsibilities:
Lead content creation to build the brand, enhance customer relationships, and drive lead generation. Oversee the publication of content for the website, email campaigns, and other channels.
Marketing Program Development:
Develop and execute marketing campaigns, including upsell initiatives to existing clients, website development, content strategy, account-based campaigns targeted at qualified leads, email, SEO, customer events. Ensure the measurement of marketing initiatives with a focus on ROI and KPIs.
Department Resources:
Identify and oversee relationships with outsourced partners, including content development and SEO. Monitor performance of tools used by Sales and Marketing teams, including marketing automation, Salesforce, video, and sales training tools, and LinkedIn.
Requirements:
Bachelor's degree in marketing, communications, business, or a related field (a plus)
3-5 years' experience working in a Business-to-Business (B2B) Marketing environment with a diverse skillset (a plus)
Strong oral and written communication skills
Ability to use a computer, keyboard, mouse, and other computer-related devices on an ongoing daily basis
Self-motivated, well-organized, results-driven, and able to work both independently and as part of a team
Project management, multitasking, and decision-making skills
Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint), marketing automation, and email marketing tools
Benefits:
- Health & Dental Insurance with generous employer contributions
- Flexible Benefits plan
- Life Insurance and AD&D Insurance
- Three weeks paid vacation in the first year
- 401(k) plan with annual employer match
- Short- and Long-Term Disability Insurance
- Paid sick leave and holidays
- Employee Assistance Program
- Tuition reimbursement for approved work-related college courses
We are committed to building a diverse and inclusive workforce and are proud to be an Equal Opportunity Employer.
