What are the responsibilities and job description for the Manager - Media Operations Job at 816 GPS Services, Inc. in Folsom position at 816 GPS Services, Inc.?
Manager - Media Operations
About the Role
The Media Operations team supports all Gap Inc. brands and markets to enable best-in-class digital advertising at scale. Sitting within the broader Marketing Shared Services organization, this newly-created role will drive efficiencies and improvements in MarTech platform operations. You will partner with paid media channel leads and agency partners to optimize key media platforms and drive the creation of quality control playbooks. This is a highly collaborative role that requires an entrepreneurial mindset to drive operational excellence across Gap Inc.’s paid media channels.
What You'll Do
Continuous Improvement & Quality Control
- Develop playbooks which include platform-specific settings & best practices (focus : Meta, Google)
- Lead regular audits of account and ad settings in partnership with agency partners
- Creation of streamlined error tracking logs to capture & assess issues related to platform ops. Responsible for hindsight & identifying opportunities to reduce volume of errors
- Partner with Mission Control and platform teams to automate campaign reporting.
- This person would be critical for managing peak (Black Friday / Cyber 5) readiness & ensuring execution of key promotional events and weekends.
- Partner with Incident Management to build communication & resolution processes for severity incidents (site outages, etc.) which mitigate risk to media
Ad Platform & MarTech Operations
Paid Media Process Optimization
Who You Are
J-18808-Ljbffr
