What are the responsibilities and job description for the Social/Digital Media Coordinator position at 84 Lumber Company?
Summary/Objective
84 Lumber, the nation’s leading privately held building materials supplier, is seeking a Social Media Coordinator to help implement strategic initiatives and grow brand awareness across digital platforms. This role is part of the 84 Lumber marketing team and is responsible for ensuring a consistent brand voice while cultivating an engaged social media community.
The ideal candidate is passionate about corporate brand development and understands the power of digital marketing in shaping and amplifying a brand’s presence. They should be creative, proactive, and highly organized, with a strong ability to manage deadlines and drive results. Exceptional communication, writing, and analytical skills are essential for success in this role.
Responsibilities
Essential Functions
- Oversee and execute social media campaigns across all platforms, including daily content creation, posting, engagement, and promotional sharing.
- Develop, edit, and produce engaging social-first content, including videos and copy.
- Write, edit, and proofread content to ensure accuracy, clarity, and consistency with brand guidelines.
- Identify opportunities to highlight user-generated content and brand storytelling.
- Monitor and engage with comments, messages, and mentions across social media platforms.
- Collaborate with internal teams, vendors, and industry partners to develop impactful content.
- Stay updated on social media trends, best practices, and emerging platforms.
- Manage 84 Lumber’s presence on social media channels, including Facebook, Instagram, LinkedIn, X (Twitter) and Pinterest.
- Monitor, analyze, and report on key performance metrics to assess the effectiveness of social media efforts and optimize strategies accordingly.
- Manage paid search and display campaigns to drive brand awareness and lead generation.
Additional Competencies
- Expertise in Google Analytics, with the ability to set up tracking, analyze data, and generate insights.
- Proven experience managing paid media campaigns across platforms such as Google Ads, Meta Ads Manager (Facebook & Instagram Ads), and other digital advertising channels.
- Hands-on experience with website content management systems (CMS) and maintaining digital properties.
- Strong analytical skills, with the ability to develop digital marketing performance reports and translate data into actionable insights.
- Experience with email marketing platforms such as MailChimp, including list management, campaign execution, and performance tracking.
- Proficiency with project management and team collaboration tools, such as Monday to manage workflows and campaigns efficiently.
- A passion for technology and social media with a keen interest in staying ahead of industry trends.
- Excellent communication and writing skills, with the ability to craft compelling content for various digital platforms.
Qualifications
- Bachelor’s Degree in Marketing, Communications or Business Administration.
- 2 years of specific experience related to the essential functions of the job
