Digital Marketing Coordinator

898 Marketing is a full-service marketing and advertising agency synonymous with performance and integrity. Our team embraces the possibilities of what else we can do for our partners with an unwavering commitment and belief that for excellence to exist in a business or a community, the presence and selfless actions of others are required. We do more than just tell stories… we find a way to be significant in the lives and companies we help. Are you ready to join our team?

We are seeking an experienced and motivated Digital Marketing Coordinator to join our team. In this role, you will play a vital part in managing and optimizing digital advertising campaigns across various platforms to meet partner objectives and key performance indicators (KPIs). You will work closely with partners and internal teams to develop and execute digital marketing strategies that drive engagement, conversions, and ROI.

What You're Called to Do:

• Manage and optimize programmatic advertising campaigns across various demand-side platforms (DSPs) to reach target audiences and achieve partner goals.
• Develop and implement strategies to maximize campaign performance and efficiency, utilizing audience segmentation, targeting tactics, and creative optimization.
• Conduct keyword research, ad copywriting, and bidding strategy management within Google Ads to drive quality traffic and achieve campaign objectives.
• Set up, execute, and monitor day-to-day optimizations of campaigns across different media types and platforms, including search, display, video, native, and connected tv.
• Analyze campaign performance data, generate reports, and provide actionable insights to partners, identifying opportunities for improvement and optimization.
• Stay updated with industry trends, best practices, and platform updates related to digital advertising and Google Ads, and incorporate them into campaign strategies.
• Collaborate with cross-functional teams, including design, web design, and account management, to ensure seamless execution and alignment with overall digital marketing objectives.
• Assist in developing partner proposals, presentations, and campaign strategies based on objectives, market insights, and industry trends.
• Collaborate with Social Media Team to properly install and manage tracking pixels.
• Other duties as assigned.

What You Need to Succeed:

• Experience in digital marketing roles with a focus on programmatic advertising, Google Ads, and campaign optimization.
• 1-3 Years of Professional Experience.
• Proficiency in managing and optimizing campaigns across various DSPs, such as StackAapt, The Trade Desk, or similar platforms.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to improve campaign performance.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with clients and internal teams.
• Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns and priorities simultaneously.
• Certifications in programmatic advertising platforms (e.g., StackAdapt, The Trade Desk) and Google Ads are preferred.
• Experience with Meta Business Suite, LinkedIn Advertising, and other social media platforms.

Benefits:

• Health, Dental & Vision Insurance
• Competitive salary
• 401(k) retirement plan with company match
• Paid Time Off
• Professional development assistance
• Volunteer and networking opportunities
• A collaborative and creative work environment
• Hybrid work schedule between home and office
• “Fair Share” incentive program