What are the responsibilities and job description for the Director of Subscriber Acquisition Marketing position at 910 Media Group?
Description
At 910 Media Group of Northern Michigan, you will find a thriving, robust, and exciting company with a world-class facility and location in beautiful Northern Michigan. We offer competitive pay, first-class benefits, and opportunities to learn and grow alongside accomplished leaders in the industry.
The Company : Heritage Broadcasting's roots began on air in 1954 and we have been growing ever since! We are proud to be Northern Michigan's News Leader and so much more. We have proudly evolved from Heritage Broadcasting to 910 Media Group. Your one source for news, weather, sports, and entertainment content. We're out here!
The Position : 910 Media Group is searching for a visionary Director of Subscriber Acquisition Marketing to lead our efforts in subscriber acquisition. The primary focus is on driving subscription growth across all our platforms (digital, print, broadcast). Key areas of subscription growth include driving new audiences to our products, bringing them back on platform for continued engagement or re-activation, converting them to subscribers, and preventing subscriber churn.
Your work will span off-platform (e.g., email), on-platform messaging and conversion touchpoints, and on-platform engagement features. The job is to improve the overall user experience, with the goal of helping users move down the subscription funnel, with influence across the product experience. This role is crucial in expanding our reach, deepening connections with our audience, and fostering a vibrant community around our journalism.
Responsibilities :
- Develop, implement, and execute comprehensive subscriber growth strategies to maximize lifetime value, increase subscriber revenue and volume for local platforms and add-on products (existing and to be developed). Manage acquisition forecasts and achieve set budgets for registrations, starts, terminations, and revenue
- Analyze zero, first, second, and third-party data and customer behavior to identify opportunities to expand audience targeting, personalize messaging, and create dynamic experiences for acquisition prospects
- Create growth strategies for new add-on products, identifying audiences and new audiences for these products, compelling value propositions to generate conversions from each audience
- Collaborate with analytics to develop and maintain dashboards tracking key performance indicators and campaign outcomes, analyzing campaign effectiveness, demonstrating ROI, sharing key learnings, and making growth recommendations
- Continuously seek and overcome challenges, driving the program to exceed targets and proactively identifying to work around roadblocks
- Continuously test and learn, creating testing roadmaps and plans for each product, aligned to business goals, to continually innovate and find new areas of growth
Qualifications :
The Culture :
In addition, we hope you'll appreciate :
The Location : Heritage Broadcasting is based in beautiful Northern Michigan. This position will be based out of our Traverse City office. This is a great place to live, work and play! With rich forests, trails for miles, sand dunes, and an abundance of shorelines, it's easy to see why we love it so much! Northern Michigan truly offers something for everyone with our beautiful four seasons and opportunity for year-round outdoor adventures!
Are you ready? Are you excited? Apply today!
Base Compensation is reflective of many factors, including, but not limited to, individual education level, skills, certifications, and experience. Any variable compensation is not reflected in the salary range and based on the role, may be applicable.
Heritage Broadcasting d / b / a 910 Media Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, familial status, veteran status, height and weight, and any other protected classifications covered by federal, state, or local laws.
