Employer Branding Specialist

A&D Mortgage - Financial Holding Company successfully providing residential and commercial loans for more than 20 years, based in Florida.

We represent our A service in states but are striving to obtain licenses in every State of the US and to become a Nationwide Mortgage Lender.

Our employees are our most valuable resource, and their knowledge and expertise play an important role in achieving our client’s goals.

We have 200 employees, and it’s just the beginning!

Position Overview:

We are seeking a dynamic and creative Employer Branding Specialist to join our Human Resources team. In this role, you will be responsible for building, promoting, and maintaining our company’s employer brand, both internally and externally. Your primary objective will be to attract, engage, and retain top talent by creating a compelling employer value proposition and showcasing the unique culture of our organization.

Key Responsibilities:

• Employer Branding Strategy: Develop and implement a comprehensive employer branding strategy that aligns with the company’s values, culture, and business goals.
• Recruitment Marketing: Collaborate with Talent Acquisition to create and distribute engaging content (videos, blog posts, social media updates) that attracts potential candidates and highlights our organization’s unique work environment.
• Internal Culture Advocate: Work closely with internal teams to understand and communicate the company culture, ensuring it is consistently reflected in all external branding materials and recruitment initiatives.
• Employee Value Proposition (EVP): Define and articulate our EVP to ensure a consistent message across all HR and recruiting channels. Promote a positive and authentic employer image to both current and potential employees.
• Social Media & Online Presence: Manage and grow the company’s presence on social media platforms (LinkedIn, Glassdoor, Indeed, etc.), fostering positive relationships with candidates and the broader professional community.
• Talent Attraction Campaigns: Partner with Talent Acquisition and HR teams to design and execute targeted recruitment marketing campaigns that reach desired talent pools and generate candidate interest.
• Partnerships & Events:
• Build relationships with universities, industry partners, and other organizations to increase the company’s visibility among potential candidates.
• Organize or participate in career fairs, employer brand events, and other recruitment-related activities.
• Metrics & Analytics: Track and measure the effectiveness of branding campaigns and strategies using analytics tools and report on key performance indicators (KPIs).

Qualifications:

• Education: Bachelor’s degree in Human Resources, Marketing, Communications, or a related field (or equivalent experience).
• Experience: Minimum of 2-4 years of experience in HR, talent acquisition, or employer branding roles, with a proven track record of building and executing branding strategies.
• Skills:
• Strong understanding of employer branding concepts and best practices.
• Excellent written and verbal communication skills.
• Experience with social media platforms, digital marketing, and content creation.
• Creative and strategic thinking abilities.
• Ability to work independently and collaborate with cross-functional teams.
• Familiarity with HR tools, applicant tracking systems (ATS), and analytics platforms.

Preferred Skills:

• Experience with video production and graphic design tools.
• Knowledge of SEO and digital advertising techniques.
• Previous experience in a fast-paced, growing organization.

Benefits Offered

· PTO/Sick Days

· Comprehensive medical, dental, vision benefits

· Paid volunteer hours

· Life Insurance, Short-term Disability, and Long term Disability

· Health Savings Account

· 401k

· Paid training and career development

· Onsite fitness center for employees

· Gourmet cafeteria with affordable homemade breakfast and lunch

· Healthy grab and go snacks

· Career Growth: As part of a growing and evolving company, you will have ample opportunities to develop your career, take on new challenges, and make a significant impact.

· Work-Life Balance

· Inclusive Culture: We are committed to fostering a diverse and inclusive workplace where all employees feel valued and empowered. We celebrate unique perspectives and believe diversity drives innovation.

· Cutting-Edge Technology: Access state-of-the-art learning tools and technologies to enhance your own professional development and that of the entire organization

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.