Director of Marketing

SUMMARY

The Marketing Director plans, develops, executes and manages advertising, marketing, and public relations policies, initiatives, and programs for the organization’s affiliated entities, including managing department staff and vendor relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

ADVERTISING

• Works in collaboration with product/business unit managers to develop sales policies and promotion campaigns.
• Negotiates advertising rates and contracts.
• Plans and manages the organization's advertising and promotion activities including print, digital, direct marketing, and other outlets.
• Negotiates and manages projects and activities as it relates to copywriting, design, layout, and production needs with vendors, suppliers, free lancers, and advertising agencies.
• Reviews rates and classifications applicable to various types of advertising, marketing and public relations expenses and provides appropriate authorization.
• Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising/sales promotion campaigns.
• Reviews and approves all advertisements before release.
• Reviews and authorizes information for publication in internal/external communication pieces.
• Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.

MARKETING

•  Establishes marketing goals in cooperation with senior management team and product/business unit managers to ensure achievement of targeted market-share thresholds, as well as profitability of services and products.
• Responsible, in cooperation with the product managers, for satisfactory achievement of market-share performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
• Develops and executes marketing plans and programs, both short and long term, to ensure the expansion of company services and products along with maintaining profit targets.
• Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized.
• Ensures effective control of marketing results, and that corrective action takes place, to be certain that the achievement of marketing objectives are within designated budgets.
• Evaluates market relations to advertising and marketing programs, policies, and service/product packaging and formulation to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Recommends to senior management team and product managers changes in basic structure and organization of sales/marketing group, to ensure the effective fulfillment of objectives assigned, and provides the flexibility to move swiftly in relation to marketing problems and opportunities.
• Manages responses to RFI/RFQ/RFP in cooperation and collaboration with product managers.
• Conducts marketing surveys on current and new service/product concepts.
• Prepares activity and budget reports.

PUBLIC RELATIONS

• Plans and implements organization's public relations policies and procedures.
• Directs press relations including such activities as preparation of news releases and feature articles, and coordinates arrangements for interviews between company executives and press, radio, and television representatives.
• Provides assistance to company personnel in writing speeches, preparing letters, and drafting articles (including newsletters), which are to be made public.
• Manages the preparation and presentation of trade shows, displays and exhibits in cooperation and collaboration with product managers.
• Coordinates advertising and sales promotion material with public relations objectives.
• Seeks, initiates, plans, and manages company personnel on community relations projects and activities.
• Manages company and facility tour initiatives and programs.
• Conducts and interprets customer and public opinion surveys.
• Represents and participates in industry, civic, and professional functions on behalf of the company.

SUPERVISORY RESPONSIBLITIES

The Director of Marketing will supervisor members of the Marketing Department to include, but not limited to, hiring, coaching, and performance management.

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SPECIAL SKILLS AND ABILITIES 

• Must have B2B, B2G and B2C experience.  Diverse experience in an advertising firm, commercial company and/or government organization preferred.
• Must be able to conduct analytical studies on both a quantitative and qualitative basis.
• Must be proficient in digital marketing.
• Experience and fundamental knowledge preferred in graphic design software, including Adobe Creative Suite, Photoshop & Illustrator, Quark Express, or like kind application.        Overall, must demonstrate an advanced level of competency in technology applications.
• Must be proficient at an advanced level in standard business software applications including Microsoft Word, Excel, and PowerPoint.  

EDUCATION and/or EXPERIENCE 

Bachelor's degree in Marketing, Communications, Journalism, or related degree. Minimum 5 years experience across several functional areas including sales, marketing, design, production, advertising, and public relations. Minimum 2 years in a management position.

CERTIFICATES, LICENSES, REGISTRATIONS 

None

LANGUAGE SKILLS

Ability to read, analyze, and interpret Company policies and procedures. Ability to write reports, business correspondence, and assist in writing procedures manuals. Ability to effectively present information and respond to questions from employees. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

MATHEMATICAL SKILLS 

Ability to add, subtract, multiply, and divide.  Ability to apply concepts of basic algebra and geometry.  

REASONING ABILITY 

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.  Must be able to conduct analytical studies on both a quantitative and qualitative basis.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger and type.   The employee needs to be able to hear well enough to communicate with coworkers and applicants.  The employee must be able to see well enough to read written items and use a computer. The employee frequently is required to stand, walk, and stoop.  The employee is frequently required to sit and reach with hands and arms.  The employee must occasionally lift and/or move up to 25 pounds.  

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The working conditions are those of a normal office environment with the absence of disagreeable elements. The noise level in the work environment is usually moderate.