What are the responsibilities and job description for the Director of Sales & Marketing position at A Hiring Company?
Overview
We are looking for a highly motivated and analytical individual with experience in driving the Sales & Marketing efforts to join our team as Director of Sales & Marketing at Black Rock Mountain Resort in Heber City, UT.
The successful candidate will have a proven track record of leading the Sales and Marketing efforts for a resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example.
Your Role:
- Execute sales and marketing activities to achieve budgeted goals
- Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns.
- Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
- Drives digital channel direction through data analysis to deliver ROI
- Drives the creation of on-property promotions and programming while working with applicable departments to implement
- Work closely with the Public Relations team to coordinate PR related to special events
- Stays abreast of industry trends that the resort can capitalize on.
- Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market
- Play a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis
- Plan and participate in Sales and Marketing trips and industry related meetings as appropriate to the assigned markets/territories.
- Assist in the annual budgeting plan
- Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs
- Enhance the resort's community's image by actively participating in associations, events, clubs and boards. Actively engage in community relations.
- Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions
- Drive total revenue performance, collaborating on yield strategies to meet budget, forecast, and target goals.
- Provide hands-on team leadership with accountability measures to achieve objectives.
- Develop Business Travel, Group, and Banquet/Catering segments.
- Create and execute a cohesive Hotel Business Plan emphasizing Direct Sales, PR, Revenue Management, and Ecommerce.
