Marketing Manager

The Marketing Manager is responsible for developing and executing marketing strategies to increase alumni engagement and promote the mission of the LSU Alumni Association. This role will report to Vice President of Marketing, Travel and Corporate Partnerships and works closely with all LSU Alumni Association internal departments to create and coordinate consistent branding design/copy writing/scripting of all advertisements and promotional materials; maintains a consistent company image. Ensures effective communication internally and with alumni and other stakeholders, utilizing digital and traditional marketing, social media, email campaigns, and events to drive engagement and maximize profits. Responsible for strategically planning and implementing marketing programs, both short- and long-range, targeted toward existing and new markets for multiple departments including but not limited to: alumni chapters, on-campus/student programming, fundraising, membership, travel, The Cook Hotel & Conference Center, and the LSU Alumni Gift Shop. Oversees third party vendors, coordinators and interns.

ESSENTIAL FUNCTIONS:

• Develop and execute a comprehensive multi-channel marketing strategy to increase alumni engagement, event participation, strengthen the brand, and increase profitability.
• Works with Supervisor to create and monitor marketing, production and promotional budgets in order to achieve goals.
• Coordinates and manages all social media, print, online, electronic media promotional communications with the goal of increasing engagement, membership and donations for the alumni association.
• Create compelling content for email newsletters, social media, and digital ads to promote alumni events, fundraising initiatives, and alumni community-building efforts.
• Maintain a consistent brand voice and messaging across all media and social platforms for the LSU Alumni Association & The Cook Hotel & Conference Center.
• Assists to initiate public relations initiatives to develop and reinforce positive image of alumni association contributions to existing and future alumni and the university, hotel services and amenities, and special events.
• Collaborate with alumni association engagement and development teams to support fundraising efforts, membership, and engagement goals through targeted marketing campaigns.
• Manages and oversees all LSU Alumni Association affiliated websites, including but not limited to LSUTigerNation.com, LSUAlumni.org, The Cook Hotel & Conference Center at LSU and LSU Alumni online Gift Shop.
• Explores and recommends ways of improving existing products and services in order to increase profitability.
• Identifies target markets and audiences (existing and new) and develops strategies to communicate with them.
• Manages third party relationships providing services related to marketing and promotional items, and reviews their work to ensure alignment with marketing strategy.
• Responsible for supervising Marketing Coordinator and interns and working collaboratively to manage all department tasks.
• Assist the LSU Alumni Magazine Editor with editorial and photo content organization, proofing and final execution of print quarterly LSU Alumni Magazine. Responsible for online posting and maintenance of digital LSU Alumni Magazines with alumni association website.
• Proven ability to work both independently and as part of a team.
• Performs other duties and tasks as may be assigned from time to time by the Supervisor.

Benefits

• Medical, Dental and Vision Insurance
• Life Insurance
• 401(k)
• Annual and Sick Leave