Paid and Organic Social Media Lead

PLEASE NOTE: Applicants will only be considered if they complete our Culture Index Survey linked below. This is a required part of our hiring process and helps us better understand how you might thrive within our team and company culture.

👉https://go.cultureindex.com/p/i8HS9RRvX8gmRpSp

📍 Location: Charleston, SC (Hybrid – Work from home & Downtown Charleston office) | Full-Time

About Allegiance Flag Supply

Allegiance Flag Supply is seeking a dynamic Paid & Organic Social Media Coordinator to manage and grow our digital presence across Instagram, Facebook, YouTube, and X (Twitter). This role will be responsible for executing organic content strategies, coordinating Meta ad campaigns, and expanding our presence on emerging platforms. The ideal candidate is passionate about social media, highly creative, and data-driven.

Building on a strong foundation and impressive momentum, we’re looking for someone who can seamlessly integrate into the team, offering a fresh perspective to drive our continued success

About the Role

This role reports directly to the Digital Marketing Manager and plays a pivotal role within the Creative Marketing Team. You will lead organic social strategy on Facebook and Instagram while expanding the Allegiance brand’s presence on X (Twitter) and YouTube. You will also collaborate with the Digital Marketing Manager and Senior Creative Lead on Meta ad development and execution.

We’re looking for a strategic and creative thinker who not only understands the Allegiance brand but also brings innovative ideas for engaging new audiences across organic and paid media channels. This role is hands-on, requiring both creative execution and analytical decision-making to drive growth.

You will own organic social media execution and oversee the creation and coordination of Meta ads, working closely with our paid media agency partner to optimize performance and maximize impact.

What You’ll Do

• Own and execute the organic strategy across Instagram, Facebook, YouTube, and X (Twitter).
• Develop and publish high-quality content, including posts, reels, stories, and videos.
• Track performance analytics and adjust strategy for growth and engagement.
  
  

• Oversee the creation and coordination of Meta ads, working closely with the Digital Marketing Manager, Senior Creative Lead and paid media agency partner.
• Help develop creative ad concepts, including copy, imagery, and video content.
• Monitor ad performance metrics and make recommendations to optimize return on ad spend (ROAS).

• Launch and manage Allegiance’s YouTube channel and X (Twitter) presence.
• Strategically leverage Allegiance’s existing content to drive engagement and growth on these platforms.
• Develop engaging posts and discussions on X (Twitter) to enhance brand awareness.
• Test new content formats and strategies to grow our presence on both platforms.

• Ensure brand consistency across all digital platforms.
• Work closely with the Senior Creative Lead to develop high-quality visuals and videos.

• A creative thinker with a passion for social media, storytelling, and brand building.
• A proactive and urgency-driven professional who thrives in a fast-paced environment, ensuring tasks are executed efficiently and opportunities are seized in real time.
• A team player who collaborates across departments and with external partners.
• An individual who is open to learning and growing, constantly seeking new knowledge and skills to improve both personally and professionally.

Qualifications

• 2 years of experience in social media management, content creation, or digital marketing.
• A four-year degree in Marketing, Communications, or a related field.
• Proficiency in social media scheduling tools (Meta Business Suite).
• Basic knowledge of Meta advertising and performance tracking.
• Strong writing skills with the ability to craft engaging and brand-aligned content.
• Ability to analyze performance metrics and adjust strategies accordingly.
• Experience with photo and video editing tools (e.g., Figme, Canva, Adobe Premiere) is a plus.
• Passion for American-made products and Allegiance Flag Supply’s mission.

• Make a Direct Impact – This high-visibility role offers the opportunity to drive substantial growth for the company while contributing to the success of an already high-performing team.
• Be Part of a Fast-Growing, Patriotic Brand – As a leader in the American-made market, we have a loyal and passionate customer base that you’ll help engage and expand.
• Collaborative, Entrepreneurial Culture – Collaborate closely with our Marketing team, leveraging the freedom and responsibility to shape and elevate our social media strategy..
• Competitive Compensation and Benefits – Enjoy a competitive salary and comprehensive benefits package as part of a company that values its team members.