What are the responsibilities and job description for the Marketing Manager position at A-Line Staffing Solutions?
Title: Marketing Manager III
Location: Westwood, MA
We are seeking a highly motivated, passionate, and collaborative individual to join the Advertising & Brand Strategy team. This role will take the lead and support a variety of brand and product-oriented upper funnel campaigns/projects in service of building and driving brand awareness, product consideration, and a strong reputation for our organization. This role requires a balance of leading campaigns from early strategic thinking to creative development and production/execution, helping deliver on brand and business objectives. Key partners in this role Include Product Marketing, Greenhouse (the internal creative agency), internal stakeholders, external vendors & agencies, Marketing Operations (COE), and Legal/Compliance Teams.
Position Duties:
Drive Strategy – Collaborate with various internal partners and product marketing leads to understand their business objectives and other components of their full funnel strategy; lead internal and external partners to apply our brand strategy and infusing our unique POV to guide storytelling and creative work
Develop Partnerships – Influence and guide team members from product marketing to various Lines of Business and other key stakeholders, as well as agencies, to develop and execute messaging strategies while driving integration across the enterprise organization
Lead Creative Development – Strategically drive the brand halo messaging through integrated campaigns to optimize creative output throughout the funnel; work to bring our organization’s brand narrative to life across traditional and emerging media, brand activations, branch, and digital content
Support Marketing Production/Execution – Manage the marketing campaign through from concept to reality by overseeing the production process (pre/shoot/post production), all while aligning key stakeholders internally
Manage Media/Measurement & Budget Management – Collaborate with the mass media team to execute each campaign and share results at key milestones
Provide Brand Team Support – Help with budget management, trafficking, and legal approval process throughout post production
Position Qualifications:
- 8 years of marketing or advertising industry expertise
- Ability to plan, develop, and implement comprehensive multi-channel marketing programs, including writing creative briefs, driving data-driven insights, and testing strategies
- Proven ability to integrate and deliver with strong partnering and influencing skills
- Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions
- A strong track record of developing creative solutions and strategies to address complex problems
- Self-starter with strong attention to detail, high sense of urgency, and ability to work on multiple projects under pressure, meeting tight deadlines
- Financial/banking category experience preferred
- Advertising agency, account management, and/or digital marketing experience preferred
- A minimum of a Bachelor’s Degree in Marketing, Business Management, Communications, or other relevant field
