Community Liaison

Position: Community Liaison (Sales/Marketing)
Location: A Place At Home - Towson, MD

Overview:
We are a new home care agency seeking an experienced and driven Community Liaison (marketer) to help grow our client base and build relationships within the community. As a salary base with bonus incentives, this role offers the opportunity for unlimited earning potential based on performance. The ideal candidate is self-motivated, resourceful, and passionate about connecting families and individuals with a high-quality home care service.

Primary Responsibilities:

Responsible for researching and developing referral provider network relationships and producing referrals; performs all phases of consultative sales process, including preparation and documentation of cold calls, follow-up calls, diagnosis of referral source and client needs, recommendation of appropriate A Place At Home services and additional community resources, maintaining and nurturing existing referral accounts, including follow-up, as necessary.

Achieve inquiry generation objectives for assigned territory with the primary goal of bringing in new business to increase overall market share. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, rehabilitation centers, etc.

In conjunction with A Place At Home franchise leadership, develops sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals.

Develop and maintain knowledge of A Place At Home brand. Effectively presents A Place At Home marketing materials and services to referral providers, including 1:1 meetings, as well as planning, arranging and conducting formal group presentations to referral providers.

Maintain accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities within the assigned territory.

Conduct Care Consultations as needed.

Adhere to all company policies, procedures and business ethics codes.

Participate in and contribute to the development of educational programs offered to clients, prospects.

Education/Experience Requirements:

College degree required or 3-5 years equivalent work experience

Related business or sales experience (consultative sales a plus)

Knowledge, skills and Abilities:

Must demonstrate excellent oral and written communication skills and the ability to listen effectively

Must have the ability to work independently, maintain confidentiality of information and meet deadlines

Must have the ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making

Must demonstrate discretion, integrity and fair-mindedness consistent with company standards, practices, policies and procedures

Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work

Must have the ability to establish good working relationships with office colleagues, the franchise owner, clients and the community

Must present a professional appearance and demeanor

Must have computer skills and be proficient in Word and Excel

Proven experience in sales, marketing, or business development, ideally within the healthcare or home care industry preferred.

Strong network and established relationships within the healthcare or senior services community preferred.

Ability to build trust and credibility with clients, families, and referral sources.

Strong organizational and time management skills, with the ability to manage multiple tasks and priorities.

Basic understanding of home care services and the healthcare system.

Must have a valid driver’s license and reliable transportation for travel within the local area.

Compensation:

Depending on marketing experience, education the range for salary base of $45k-$65k with a competitive bonus structure.

Why Join Us:

Opportunity for significant income based on performance.

A chance to make a meaningful impact in the lives of seniors and their families.

Supportive team environment with the opportunity for growth and advancement.

If you are passionate about providing quality care to seniors, then please apply today to help us bring compassionate home care to those who need it most!