What are the responsibilities and job description for the Digital Marketing Associate position at A2O Entertainment USA, Inc?
Digital Marketing Associate
A2O Entertainment is a Global Culture and Technology Enterprise led by Producer Soo Man Lee, the founder of K-Pop (SM Entertainment).
We are seeking a creative and results-driven Digital Marketing Associate to join our dynamic team in the entertainment industry. With 3-5 years of experience, you will play a key role in developing and executing digital marketing campaigns to promote our music and artists across various platforms. This position requires a blend of strategic thinking, hands-on execution, and a passion for entertainment to engage audiences and drive measurable outcomes.
Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across social media platforms (e.g., Instagram, TikTok, X, YouTube), and paid advertising channels (e.g., Google Ads, Meta Ads).
- Collaborate withinternal teams (e.g., producers, marketing, and PR) to align marketing efforts with new single/album releases.
- Create and manage engaging content tailored to target audiences, including images, video snippets, and copy that resonate with music fans.
- Monitor and analyze campaign performance using tools like Google Analytics, social media insights, and CRM platforms, providing actionable insights and reports to improve ROI.
- Stay ahead of digital trends, emerging platforms, and audience preferences within the entertainment and music space to recommend innovative marketing strategies.
- Assist in managing influencer partnerships and brand collaborations to amplify reach and engagement.
- Support SEO efforts to enhance visibility of entertainment properties, including websites and landing pages.
- Coordinate with external agencies or vendors as needed to execute high-impact campaigns.
Requirements:
- 3-5 years of digital marketing experience, preferably in the entertainment industry (music, film, TV, gaming, or live events).
- Proven track record of managing successful digital campaigns with measurable results (e.g., audience growth, ticket sales, streaming metrics).
- Proficiency in digital marketing tools such as Google Analytics, Hootsuite, Mailchimp, Canva, or similar platforms.
- Strong understanding of social media algorithms, paid advertising strategies, and content optimization.
- Excellent written and verbal communication skills with an eye for creative storytelling.
- Ability to multitask and thrive in a fast-paced, deadline-driven environment.
- Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required).
- Passion for entertainment and a finger on the pulse of pop culture trends.
Benefits:
- Health Insurance paid 100% by the company
- Unlimited Paid Time Off
- 12 Paid Holidays
- Paid Maternity Leave
- 401K with company match
- Discretionary bonus
- Hybrid work arrangements
- Plus many other perks and time-offs
Salary : $25 - $35
