What are the responsibilities and job description for the Marketing Data Analyst position at AAA Club Alliance Inc.?
AAA Club Alliance is currently seeking a Marketing Data Analyst here in Wilmington, DE.
*This position is a hybrid role, with on-site and remote work*
The Marketing Data Analyst is responsible for retrieving, joining, cleaning and displaying marketing data for the purpose of generating marketing lead lists and for the presentation of marketing data analysis.
The primary duties of the Marketing Data Analyst are to:
Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
Design and build processes to execute and automate campaign strategies.
Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign.
Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
Work with SQL/Adobe Developer/Administrator to integrate and test new data sources.
Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
Update and enhance business procedures.
Enhance existing campaign management business processes to support efficient campaign management and marketing.
Minimum Qualifications:
Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
Adobe or SQL MCTS Certifications preferred.
Comprehensive knowledge of Microsoft Office Suite.
Must have 2 years of experience working with relational data.
Must have 2 years of direct marketing experience.
Must have 2 years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign.
Must have 3 years of experience programming in SQL and/or Google Big Query.
To the qualified candidate, we offer:
A competitive salary commensurate with experience
Annual Bonus Annual Merit Increase Eligibility
Hybrid schedule available
Health & Life Insurance
3 weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability.
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Marketing
