Manager, Market Research

Overview Why join?Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand.Purpose : A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis.Growth : We have the privilege to offer our products to tens of millions of Americans that make up the AAA member baseFocus is on “working families”, “everyday Americans”, “ordinary citizens”, “mainstream population” “average income households”, providing life insurance products that truly impact people's lives (more information will be provided in the interview).Team (Culture) : USA Today named us a 2024 top US workplaceWho are we looking for?The Manager, Market Research will capture, analyze, and interpret market data and trends to assist the business in making informed decisions. Their analysis and recommendations will support evolution of corporate strategy and the development of strategies to improve retention, accelerate sales growth, and improve our customer journey(s) across the relationship lifecycle.Responsibilities How will you contribute?Develop and implement market research agenda to support AAA Life’s goals and objectives.Oversee and perform the collection and analysis of data based on market trends, customer behavior, competitors, etc. using various market research methods.Lead and assist in strategic projects such as evaluating the possibility of entering new markets or growing and expanding our existing product portfolio by integrating research findings into the decision-making process.Work collaboratively and cross-functionally with various stakeholder groups to map the customer relationship lifecycle, identify touchpoints, retention strategies, and opportunities for improvement. and recommend changes to achieve business outcomes.Understand business analytics and intelligence to develop and maintain profiles of current customers, across all distribution channels and by product ownership. Work collaboratively with Data Analytics professionals to continually improve the organization’s insight into our customer’s needs.Craft compelling narratives using storytelling to make research findings actionable for leadership and partners.Manage market research vendor relationships and oversee third-party research agencies when needed.Qualifications What do you offer?Bachelor’s degree or equivalent experience in business, Marketing, Communications, Statistics, or another relevant field required. Master’s degree preferred.Minimum 7 years’ hands-on experience in Market Research with a proven track record in employing both quantitative and qualitative research methodologies, preferably in the context of Life Insurance.Strong analytical and critical thinking skills to interpret complex data and convert them into actionable insights.Advanced proficiency in SQL with the capability to manipulate large datasets, research tools such as SPSS and Qualtrics, and data visualization tools such as Tableau, Power BI, or similar platforms to craft compelling, data-driven narratives.Leadership, decision making and team management experience.Knowledge of industry-specific regulations and ethical considerations in market research.What can we offer?Enjoy a hybrid work environment that promotes work-life balance.Comprehensive medical, dental, and vision coverage starting from your first day.Employer 401k match and employer contribution to a pension plan.Generous PTO and paid parental leave to support your family needs.Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.#J-18808-Ljbffr