AAF is hiring: Manager Public Relations (PR) & Activations in New York

Position : Manager Public Relations (PR) & Activations

The Manager PR and Activations will be responsible for driving public relations and brand activation efforts that align with my clients strategic objectives in the Americas. Supporting the Lead Director of PR and Special Projects, this role will elevate the brand through impactful events, activations and media relations, ensuring cohesive storytelling across all channels.

The ideal candidate will have a strong background in media relations, marketing, and event production, with experience managing cross-functional projects. This role requires excellent organizational skills, a proactive mindset, and the ability to execute both strategic initiatives and tactical details. Travel will be a regular component of this position both domestically and also internationally. Up to 50% travel

Key Responsibilities :

• Media & Storytelling : Execute media outreach strategies to secure coverage in key publications, online platforms, and broadcast media. Craft compelling narratives to support seasonal campaigns, product launches, and special projects.
• Brand Activations & Events : Plan, coordinate, and execute brand activations, events, and PR initiatives that drive brand awareness and engagement and create authentic, memorable brand experiences. Collaborate with internal and external teams to manage logistics, budgets, and post-event analysis.
• Project Management : Work across multiple projects simultaneously, ensuring deadlines are met, budgets adhered to and output quality meet standards. Assist Lead Director in managing external agencies, vendors, and stakeholders to ensure seamless execution of PR and activation strategies. Track results and effectiveness of events and activations, delivering recap reports and insights for future optimization.

Qualifications & Skills :

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