What are the responsibilities and job description for the Product Marketing Manager position at Aarki?
About Us
Aarki is an AI company that builds advertising solutions to drive mobile revenue growth. We use AI to find audiences in a privacy-first world by using trillions of contextual bidding signals coupled with proprietary neural net based models. Our platform includes a full-service team and Unified Creative Strategy that delivers ad creative ideation and execution. We have worked with hundreds of advertisers over 14 years and see 5M mobile ad requests per second from over 10B devices driving performance for publishers and brands. It is independently operated and headquartered in San Francisco, CA with offices across the United States, EMEA, and APAC.
About the Role
We are seeking an experienced Product Marketing Manager with 5 to 6 years of experience to drive go-to-market strategies, craft compelling messaging, and support sales with impactful enablement materials. This role requires a strategic thinker who has a clear understanding of the Adtech/Martech domain, stakeholder management, and data-driven storytelling.
Key Responsibilities
🔹 Product Positioning & Messaging: Develop clear and compelling messaging that differentiates our products in the market.
🔹 Go-to-Market Strategy: Work closely with cross-functional teams (Product, Sales, Partner, and Customer Success) to define and execute GTM plans for product launches.
🔹 Market & Competitive Research: Conduct thorough market research and competitive analysis to identify trends and opportunities that inform product positioning.
🔹 Data-Driven Storytelling: Analyze product usage data and customer insights to craft narratives using flows, graphs, and visuals that drive engagement.
🔹 Sales Enablement: Create high-quality collateral (decks, one-pagers, case studies) to empower sales teams and improve conversion rates.
🔹 Content & Demand Generation: Work on content marketing initiatives that align with the marketing funnel to drive awareness, engagement, and conversions.
🔹 Stakeholder Management: Collaborate effectively with internal teams to ensure alignment on product strategy and marketing initiatives.
Must-Have Skills
✔ Critical Thinking – Ability to analyze market trends and translate insights into action.
✔ Strong Communication Skills – Exceptional storytelling and the ability to craft compelling narratives.
✔ Project Management Expertise – Organized and able to manage multiple projects simultaneously.
✔ Stakeholder Management – Work effectively across teams to drive alignment and execution.
✔ Go-getter Attitude – Self-motivated, proactive, and thrives in a fast-paced environment.
Good-to-Have Skills
➕ Experience in the Adtech/Martech domain
➕ Knowledge of Sales Enablement and building impactful collateral
➕ Experience in content marketing and understanding of the marketing funnel
➕ Strong data interpretation skills to create insightful reports and visuals
➕ Ability to perform competitive and market research to drive strategic decisions
