What are the responsibilities and job description for the Business Intelligence Manager position at AARP?
Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
We are seeking a highly skilled and motivated Business Intelligence Manager to join our dynamic digital advertising team. This role is pivotal in supporting the sale of digital advertising by analyzing operational data and providing actionable insights that drive sales performance and strategic decision-making. The ideal candidate will possess a strong background in data analysis and business intelligence, coupled with a deep understanding of digital advertising dynamics. Your expertise will ensure the accuracy and usefulness of reporting on advertising products, streamline campaign reporting across multiple platforms, and implement quality control measures.
In this role, you will aggregate data from various sources to create comprehensive datasets, making informed decisions on data distribution. Your insights and recommendations will directly impact our advertising sales strategies, sales processes, and targeting efforts, driving the overall success of our sales initiatives. By working closely with the digital ad operations, sales, marketing, and IT teams, you will provide relevant insights that support our business objectives and optimize our revenue generation. Additionally, you will excel at turning complex data into compelling stories that clearly communicate trends, opportunities, and actionable insights to stakeholders, enhancing their understanding and driving informed decision-making.
Responsibilities
Additional Requirements
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation And Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
We are seeking a highly skilled and motivated Business Intelligence Manager to join our dynamic digital advertising team. This role is pivotal in supporting the sale of digital advertising by analyzing operational data and providing actionable insights that drive sales performance and strategic decision-making. The ideal candidate will possess a strong background in data analysis and business intelligence, coupled with a deep understanding of digital advertising dynamics. Your expertise will ensure the accuracy and usefulness of reporting on advertising products, streamline campaign reporting across multiple platforms, and implement quality control measures.
In this role, you will aggregate data from various sources to create comprehensive datasets, making informed decisions on data distribution. Your insights and recommendations will directly impact our advertising sales strategies, sales processes, and targeting efforts, driving the overall success of our sales initiatives. By working closely with the digital ad operations, sales, marketing, and IT teams, you will provide relevant insights that support our business objectives and optimize our revenue generation. Additionally, you will excel at turning complex data into compelling stories that clearly communicate trends, opportunities, and actionable insights to stakeholders, enhancing their understanding and driving informed decision-making.
Responsibilities
- Collects, manages, analyzes, synthesizes, and provides data to identify trends, draw insights, and address critical questions to achieve organizational objectives. Works with management teams to develop performance measurement frameworks (i.e., KPI's, metrics, etc.).
- Works with cross-functional teams to align and integrate data platforms/process/reporting capabilities to ensure superior experience, functional excellence, and develop operational efficiencies. Manages data quality and provides support to various projects/analysis gathering data and presenting results.
- Determines data analysis strategies and advises staff on statistical and data analytic issues. Conducts and/or supervises data analyses, including statistical analyses as required.
- Contributes to the development of long-term goals and strategic plans to ensure continued successful growth and sustainability. Coordinates and integrates division plans with the organization’s business goals and objectives. Reviews achievement of performance versus strategic plans.
- Evaluates existing programs to identify improvements and to measure outcomes. Analyzes and tests current processes and systems to determine effectiveness and efficiency.
- Serves as an expert resource on data sources, tools, and analytical procedures/methodologies. Provides expertise including peer review, data interpretation or related technical assistance, training, references, and/or consultation. Evaluates and integrates new or existing data sources, tools, and analytical techniques by monitoring key news, policies, and/or market trends.
- Develops clear, well-integrated research deliverables, including through data visualization and graphics, that communicate data and insights. Presents data and insights to internal and/or external audiences (for example media, legislators, press conferences, organization decision makers) in a clear and concise manner.
- Education Bachelor's degree in Business, Marketing, Data Science, or a related field.
- Experience 6 years in business intelligence, data analysis, or a related role, preferably in digital advertising or sales.
- Technical Skills Proficiency in data analysis tools (e.g., SQL, Excel) and business intelligence software (e.g., Power BI, Tableau).
- Digital Advertising Familiarity Familiarity with digital advertising platforms such as Google Ad Manager and Facebook Ads.
- Analytical Skills Strong analytical and problem-solving abilities to interpret complex data sets and provide actionable insights.
- Communication Skills Excellent verbal and written communication skills to present data findings to non-technical stakeholders.
- Attention to Detail High level of accuracy and attention to detail in data analysis and reporting.
- Experience with CRM systems (e.g., Salesforce), knowledge of digital marketing trends, and certification in data analysis or business intelligence tools.
Additional Requirements
- Regular and reliable job attendance
- Effective verbal and written communication skills
- Exhibit respect and understanding of others to maintain professional relationships
- Independent judgement in evaluation options to make sound decisions
- In office/open office environment with the ability to work effectively surrounded by moderate noise
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation And Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
Salary : $103,500 - $115,000
