What are the responsibilities and job description for the Digital Advertising Trafficker position at AARP?
Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
The Digital Advertising Trafficker plays a pivotal role in supporting the Digital Advertising Services team with the trafficking and precise execution of various digital advertising campaigns. As part of a collaborative team, the trafficker works closely with Sales Planners, Account Managers, and other Ad operations resources to ensure the successful and timely delivery of digital advertising campaigns, both on and offsite (Audience Extension). This includes managing, executing, and reporting on House ads, Facebook ads, programmatic ads, YouTube ads, CTV ads, and inbox ads.
The Digital Ad Trafficker is responsible for assisting the digital advertising team with trafficking and accurate execution of digital advertising campaigns, including day-to-day ad trafficking of banner and video ads in Google Ad Manager (GAM), previously known as DoubleClick for Publishers (DFP). They manage the QA for creative assets and third-party implementation as needed, ensuring all ad trafficking requests are organized, prioritized, and executed in a timely manner. The trafficker works closely with display, paid social, and programmatic channel leads to establish timelines and requirements for proper and timely execution.
Additionally, the Digital Ad Trafficker serves as a first-tier troubleshooter and escalation point with Google support for all creative delivery-related issues. They monitor the continued functionality of all creative on multiple operating systems and mobile devices. Coordination with other product managers and traffickers on GAM queries, creative implementations, and areas of need is essential. The trafficker also assists any digital product manager with ad reporting needs
Responsibilities
Additional Requirements
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation And Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
The Digital Advertising Trafficker plays a pivotal role in supporting the Digital Advertising Services team with the trafficking and precise execution of various digital advertising campaigns. As part of a collaborative team, the trafficker works closely with Sales Planners, Account Managers, and other Ad operations resources to ensure the successful and timely delivery of digital advertising campaigns, both on and offsite (Audience Extension). This includes managing, executing, and reporting on House ads, Facebook ads, programmatic ads, YouTube ads, CTV ads, and inbox ads.
The Digital Ad Trafficker is responsible for assisting the digital advertising team with trafficking and accurate execution of digital advertising campaigns, including day-to-day ad trafficking of banner and video ads in Google Ad Manager (GAM), previously known as DoubleClick for Publishers (DFP). They manage the QA for creative assets and third-party implementation as needed, ensuring all ad trafficking requests are organized, prioritized, and executed in a timely manner. The trafficker works closely with display, paid social, and programmatic channel leads to establish timelines and requirements for proper and timely execution.
Additionally, the Digital Ad Trafficker serves as a first-tier troubleshooter and escalation point with Google support for all creative delivery-related issues. They monitor the continued functionality of all creative on multiple operating systems and mobile devices. Coordination with other product managers and traffickers on GAM queries, creative implementations, and areas of need is essential. The trafficker also assists any digital product manager with ad reporting needs
Responsibilities
- Manages real-time sales forecasting in multiple revenue systems, including current, future, and post-mortem activity reports.
- Manages publication layouts in collaboration with manufacturing to ensure advertising requirements are met. Manages the workflow to interact with departments, clients, vendors, and agencies to obtain & facilitating the testing of ad creative to ensure successful campaign delivery.
- Acts as liaison between sales, marketing, edit, and production throughout all stages of sales process.
- Builds prospect lists for sales based on targeted categories and account types.
- Administers sales data in Customer Relationship Management (CRM) tool for use in management and manufacturing reporting and analysis.
- Collaborates with operations management on long term goals and revenue growth initiatives.
- Communicates sales performance results to sales and operations leadership.
- Ensures deadlines for digital campaign launch dates are met. Ensures Accurate and on Time Billing of all digital campaigns.
- Bachelor's Degree in Marketing, Advertising, Communications, or a related field.
- 1 year of experience trafficking in Google Ad Manager (GAM) (previously DoubleClick for Publishers (DFP)
- Experience with third-party ad tags and Rich Media vendors like DoubleClick Studio and Sizmek.
- Strong analytical abilities to monitor ad performance, optimize campaigns, and generate useful insights from complex data.
- A history of making sound judgments about advertising and working collaboratively with sales and marketing teams.
- Effective interaction with clients, account managers, and internal teams.
- Ability to adjust communication style to suit different partners and stakeholders.
- Exhibits ability to be organized, flexible, curious, innovative, and adaptable with ability to multi-task.
Additional Requirements
- Regular and reliable job attendance.
- Effective verbal and written communication skills.
- Exhibit respect and understanding of others to maintain professional relationships.
- Independent judgement in evaluation options to make sound decisions.
- In office/open office environment with the ability to work effectively surrounded by moderate noise.
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation And Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
Salary : $90,000 - $100,000
