What are the responsibilities and job description for the Digital Marketing Intern (Summer) position at AARP?
Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
The Digital CRM (Customer Relationship Management) team seeks an enthusiastic marketing/marketing communications student to work on our email newsletter program. If you are interested in email marketing, have an excellent eye for detail, have some copywriting skills, and enjoy working with numbers, this could be an exciting opportunity. Our team manages multiple email newsletters that go out to millions of people weekly, providing them with the best content for people 50-plus around health, money, lifestyle, travel, and more. As an intern, you will learn about their production from end to end, including Artificial Intelligence (AI), testing, and using a content management system (CMS). No coding skills are required. This is a paid internship with an anticipated start date of Summer 2025 and an end date of December 2025, and it may have the option to continue for additional semesters.
Responsibilities
Additional Requirements
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation And Benefits
The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
The Digital CRM (Customer Relationship Management) team seeks an enthusiastic marketing/marketing communications student to work on our email newsletter program. If you are interested in email marketing, have an excellent eye for detail, have some copywriting skills, and enjoy working with numbers, this could be an exciting opportunity. Our team manages multiple email newsletters that go out to millions of people weekly, providing them with the best content for people 50-plus around health, money, lifestyle, travel, and more. As an intern, you will learn about their production from end to end, including Artificial Intelligence (AI), testing, and using a content management system (CMS). No coding skills are required. This is a paid internship with an anticipated start date of Summer 2025 and an end date of December 2025, and it may have the option to continue for additional semesters.
Responsibilities
- Assisting with newsletter production, including using a content management system, artificial intelligence (AI), article selection, copywriting, image selection, and data analysis
- Assist with ad-hoc email campaigns, attending kick-off meetings, reviewing creatives, and more
- Keeping the various internal reports up-to-date and providing regular insights and recommendations to the team
- Assisting with on-site list growth tactics to help grow the newsletter lists via non-paid tactics
- Other projects as needed
- Pursuing a degree in marketing or a related field, digital marketing preferred
- Must be enrolled in a degree program at an accredited college/university rising undergraduate juniors or seniors, graduate students, or post-doctoral students and remain academically enrolled throughout the internship or must have previously graduated from college and enrolled in a continuing education program
- Experience managing projects in a work or classroom setting
- Ability to work with internal stakeholders, including business unit leads, digital channel leads, and members of the Product, Development, Membership, or Analytics teams
- Experience creating marketing plans and relevant coursework
- Strong organizational, problem-solving, and communication skills
- Strong use of Microsoft Office with Adobe Photoshop is a plus
Additional Requirements
- Regular and reliable job attendance
- Exhibit respect and understanding of others to maintain professional relationships
- In office/open office environment with the ability to work effectively surrounded by moderate noise
- Effective verbal and written communication skills
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation And Benefits
The hourly range is $18 for undergraduates, $21 for graduate students, and $28 for Ph.D. candidates. Internships are non-exempt positions and are not eligible for employee benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
Salary : $18 - $28
