What are the responsibilities and job description for the PPC Associate position at AB Hires and Consulting?
A fast-growing digital marketing agency, specializing in paid media strategies across Google, and Bing is looking for a data-driven PPC Associate to help grow our clients' e-commerce presence through effective paid campaigns.
Responsibilities :
- Manage and optimize PPC campaigns on Google & Bing.
- Conduct keyword research and audience targeting to improve campaign performance.
- Monitor and analyze campaign metrics (CTR, CPC, CPA) to enhance ROI.
- Implement A / B tests and refine ad creatives for better results.
- Utilize conversion tracking and tag management for reporting.
- Collaborate with clients to align paid marketing strategies with business objectives.
Qualifications :
