What are the responsibilities and job description for the Channel Marketing Manager position at Abacus Group, LLC?
Our client is an asset management firm. They seek a Channel Marketing Manager to join their Manhattan, NY office.
Responsibilities
- Develop and execute multi-channel marketing programs to build advisor relationships
- Work with Sales to create impactful content and sales enablement strategies
- Design a marketing segmentation strategy using third-party data sets and internal insights
- Grow customer loyalty through programs focused on value-add and thought leadership
- Build expertise of the IBD marketplace, data providers, and third-party marketing partnerships
- Drive product launch campaigns aligned with overarching marketing strategies
- Establish measurable marketing goals and produce ongoing reporting on campaign metrics
- Act as a primary marketing contact for sales leadership, reporting to Channel Manager
- Liaise with the marketing team to customize outputs that resonate with the target audience
Requirements
- Bachelor’s degree in Marketing or Communications
- 5 years of marketing experience
- Financial services industry background
- Proven expertise in data analytics and digital marketing
- Affinity for working with a variety of marketing technology
- Able to translate financial concepts into marketing narratives
- Outstanding project management and communication skills
- Experience managing multi-channel marketing campaigns
JobID: 47012
Salary : $110,000 - $150,000
