Job Title : Data Analyst
Department : Marketing
Reports to : Director, Marketing Operations & Insights
Effective Date : Created by : Moyer
Revised Date : Revised by :
JOB PROFILE SUMMARY : The ideal candidate will be responsible for collecting, processing, and analyzing data to provide actionable insights that support business decision-making. This individual will work across departments to ensure data accuracy and optimize processes, helping to drive efficiency, growth, and performance.
CORE VALUES
- Agility - Ability to quickly adapt to changing priorities and adopt new tools and methods.
- Courage - Willingness to present data and insights that challenge current assumptions or expected outcomes. Take initiative in proposing new approaches to drive better decision-making.
- Collaboration - Utilize listening skills to understand stakeholders' needs and incorporating their feedback into analysis.
- Respect - Treating others with courtesy and professionalism.
JOB DESCRIPTION : Responsibilities :
Collect and clean large datasets from various internal and external sources to ensure data quality and accuracy.Perform data analysis to identify trends, patterns, and insights that can inform business strategies and decisions.Develop reports and dashboards to present findings in an understandable and actionable manner.Collaborate with cross-functional teams to understand data needs and ensure alignment with business objectives.Assist in developing and maintaining data models and tools for forecasting, performance tracking, and business planning.Create and maintain queries, reports, and data visualizations to communicate data findings to teams.Perform ad-hoc data analysis and reporting as management or other departments require.Ensure compliance with data privacy regulations and best practices in data handling.Ensure the accuracy and quality of data used in analysis by developing best practices for data collection and reporting.Assist in A / B testing and experimentation to refine marketing strategies and optimize customer engagement.Work with the marketing team to identify areas where data can be used to improve targeting, personalization, and customer experiences.QUALIFICATIONS :
3 years working big data setsStrong proficiency in Excel required, including complex formulas, pivot tables etc.Experience with data visualization tools such as Google Analytics, Tableau, Power BI etc.Knowledge of statistical analysis methods and techniques.Experience working with large datasets and data processing tools.Strong problem-solving and analytical thinking skills.Excellent written & verbal communication skills, with the ability to present complex data findings to non-technical stakeholders.History of finding actional insights in data and contributing to data-driven decision makingConsultative approach to business partnering, capturing requirements, aligning stakeholders, validating solutions, and documenting outcomesBusiness acumen with strong understanding of key business metrics and the ability to align marketing analytics efforts with broader business goalsAbility to manage multiple projects simultaneously and meet deadlines.Computer Application Skills : (place an X mark)
N / A
Novice
Proficient
Advanced
Word
Excel
PowerPoint
Windows
Outlook
Collaboration (Teams, Webex)
Data visualization tools
EDUCATION (Required and / or Preferred) :
A bachelor's degree in Marketing, Mathematics, Information Technology, Economics, Statistics, is preferred, but equivalent technical certification or relevant work experience will be consideredWORK ENVIRONMENT AND PHYSICAL DEMANDS :
Professional settingContinuous sittingContinuous oral & written communication and listening skillsContinuous computer useOccasional bending, kneeling, lifting, pulling & pushing up to 10 poundsSchedule :
Typical hours Monday through Friday from 8 : 00 a.m. to 5 : 00 p.m. but not limited to these hoursThe schedule may require occasional night / evening and weekend or holiday workThis position may require travel to client locations or corporate officesPRIMARY LOCATION :
Remote acceptable LFT preferredSECONDARY LOCATION(S) :
