What are the responsibilities and job description for the Abacus Solutions Group | Growth Marketer Job at Abacus Solutions Group in Pittsb position at Abacus Solutions Group?
Abacus is looking for a Growth Marketer!Role Overview : As the Growth Marketer, you will drive the strategy and execution of marketing initiatives that accelerate lead generation, brand awareness, and customer engagement. Combining strategic vision with hands-on expertise, you’ll craft compelling content, develop innovative campaigns, and analyze performance to fuel our growth trajectory. Your ability to deliver impactful messaging and creative content will position us as the go-to solution for reverse logistics and circular economy optimization.Key Responsibilities : Growth Strategy : Develop and execute comprehensive marketing plans that drive lead generation and customer acquisition.Identify and test new growth channels to expand our reach within target industries.Conference Strategy and Execution : Identify key industry conferences and events, develop strategies to maximize our presence, and support the sales team with pre-event outreach, meeting scheduling, and post-event follow-ups to drive engagement and pipeline growth.Content Creation and Copywriting : Craft high-quality, engaging content, including blogs, case studies, white papers, email campaigns, landing pages, and social media posts.Ensure messaging is aligned with the value proposition and resonates with target audiences.Develop compelling sales enablement materials to support the enterprise sales team.Campaign Management : Plan, execute, and optimize multi-channel campaigns across email, social media, paid media, and other digital platforms.Collaborate with design resources to create visually appealing and effective assets.Analytics and Optimization : Monitor campaign performance, analyze data, and derive actionable insights to optimize ROI.Implement A / B testing to refine messaging, creatives, and targeting strategies.Collaboration : Partner with sales, product, and leadership teams to ensure marketing aligns with business objectives.Provide feedback to enhance customer experiences and inform product development.
Qualifications : Proven experience as a growth marketer or in a similar role, preferably in B2B SaaS, logistics, or sustainability sectors.Exceptional copywriting and content creation skills, with a strong portfolio showcasing a variety of formats and campaigns.Strategic thinker with the ability to execute campaigns end-to-end.Proficiency with marketing automation platforms, analytics tools, and CRM systems (e.g., HubSpot, Google Analytics, LinkedIn).Familiarity with SEO best practices and digital advertising platforms.Data-driven mindset with strong analytical and problem-solving skills.Ability to manage multiple projects in a fast-paced environment with a high degree of autonomy.Bachelor’s degree in marketing, communications, or a related field (preferred but not required).
