What are the responsibilities and job description for the Acquisition Specialist position at Abbott & Oaks?
Growth & Funnel Optimization (40%)
- Optimize landing pages, checkout flows, and conversion rates through A/B testing.
- Implement lifecycle marketing strategies, including email/SMS retargeting and retention programs.
- Build referral and loyalty programs to drive organic growth.
- Identify and experiment with new growth channels (influencers, partnerships, UGC).
- Analyze customer behavior, purchase patterns, and drop-off points to refine strategies.
