What are the responsibilities and job description for the Growth Hacker position at Abbott & Oaks?
Key Responsibilities
- Paid Acquisition & Performance Marketing (60%)
- Own and optimize paid advertising channels (Google, Facebook, Instagram, TikTok, etc.).
- Scale ad spend efficiently, maintaining strong ROAS and CAC/LTV ratios.
- Manage and test ad creatives, copy, and audience targeting strategies.
- Develop attribution models and analytics frameworks to track success.
