Growth & Performance Marketing Manager

Abbott & Oaks is a fast-growing fine jewelry company on a mission to become the largest provider of vintage and antique jewelry in the country. As pioneers in the rapidly expanding vintage jewelry space, we blend history with modern marketing strategies to create a brand that resonates with collectors and fashion-forward audiences alike.

We are looking for a Growth & Performance Marketing Manager to take ownership of our paid acquisition strategy while also optimizing the broader customer journey. This is a high-impact role in a fast-paced startup where data-driven decision-making and creative experimentation are key to success.

• Be a core part of a company on an exciting growth trajectory, shaping its marketing strategy from the ground up.
• Work with a passionate team in a company that values creativity, analytical thinking, and continuous experimentation.
• Manage a wide range of responsibilities in a fast-moving environment.

As our Growth & Performance Marketing Manager, you will be responsible for managing and scaling paid acquisition while also optimizing our customer journey to maximize lifetime value (LTV). You will execute data-driven marketing campaigns, run A/B tests, and continuously refine our strategies to improve efficiency and performance.

This role is ideal for someone who thrives in a fast-moving startup environment, enjoys problem-solving, and has a blend of performance marketing expertise and growth hacking mindset.

• Own and optimize paid advertising channels (Google, Facebook, Instagram, TikTok, Pinterest, etc.).
• Scale ad spend efficiently, maintaining strong ROAS and CAC/LTV ratios.
• Manage and test ad creatives, copy, and audience targeting strategies.
• Develop attribution models and analytics frameworks to track success.
• Continuously refine bidding strategies and marketing budgets for efficiency.

• Optimize landing pages, checkout flows, and conversion rates through A/B testing.
• Implement lifecycle marketing strategies, including email/SMS retargeting and retention programs.
• Build referral and loyalty programs to drive organic growth.
• Identify and experiment with new growth channels (influencers, partnerships, UGC).
• Analyze customer behavior, purchase patterns, and drop-off points to refine strategies.

• 3-7 years of experience in performance marketing, growth marketing, or digital acquisition.
• Proven success in scaling paid campaigns while maintaining profitability.
• Deep expertise in Google Ads, Meta Ads, and TikTok Ads (experience with Pinterest is a plus).
• Strong analytical skills with experience in Google Analytics, attribution models, and A/B testing.
• Experience in conversion rate optimization (CRO) and improving customer acquisition funnels.
• Ability to work cross-functionally with creative, product, and data teams.
• Startup experience or experience managing large budgets in a fast-moving environment is a plus.

• Competitive salary ($100,000 - $125,000) with performance-based bonuses.
• A fast-paced, entrepreneurial environment where your work directly impacts company growth.
• Flexible work environment (hybrid).
• Access to professional development opportunities.

Salary : $100,000 - $125,000