Group Marketing Manager, Downstream TAVI

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Senior Marketing Manager, Downstream TAVI

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Your Family, Be Your True Self, And Live a Full Life. You’ll Also Have Access To

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
  
  

The Opportunity

This position is on-site at our Plymouth, Minnesota, facility within the Structural Heart Division. Our business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease.

We seek an experienced, innovative, and driven Senior Marketing Manager Downstream for Transcatheter Aortic Valve Implantation (TAVI) products. This pivotal role focuses on bringing cutting-edge cardiovascular devices to market and driving their adoption and success. The ideal candidate will have a robust background in cardiovascular medical devices, a deep understanding of market dynamics, and a proven ability to lead high-performing teams in a cross-functional organization and a competitive environment. This role is instrumental in shaping the future of our product line and requires a strong focus on understanding customer needs, product launches, and strategic marketing.

What You'll Work On

• Product Launch and Commercialization: Spearhead the launch and commercialization of our TAVI product portfolio, ensuring alignment with customer needs and market demands. Develop and execute comprehensive launch plans that effectively introduce new products to the market, emphasizing their uniqueness and value proposition.
• Stakeholder Engagement: Build and maintain relationships with key internal and external stakeholders, including cross-functional teams, field teams, and key opinion leaders.
• Strategic Planning: Co-develop a comprehensive marketing and portfolio plan that drives product adoption and market penetration. Collaborate with sales teams to create and implement strategies that maximize product uptake and revenue.
• Market Research and Competitive Analysis: Perform comprehensive analysis to identify new opportunities and trends in the cardiovascular market. Gain insights into customer demands, market dynamics, and competition to inform marketing strategies and differentiation efforts. Continuously monitor business performance and market trends to refine tactics and product offerings.
• Cross-Functional Collaboration: Work closely with the upstream marketing team, new product development, clinical engineering, clinical science, medical affairs, regulatory, sales, and regional marketing teams to align franchise goals and strategies. Collaborate with regulatory and clinical teams to define the pathways for product approval and clinical trial design that align with marketing strategies. Act as a liaison to ensure smooth transitions from upstream activities to downstream marketing and sales efforts.
• Product Lifecycle Management: Help manage the entire product lifecycle, including market introduction, geographic expansion, and eventual product discontinuation, ensuring continuous alignment with market needs.
  
  

Required Qualifications

• Bachelor’s degree in business, life sciences, engineering, or a related field.
• At least five years of experience in marketing or product management, with a strong preference for experience in the medical devices sector, particularly cardiovascular devices.
• Proven track record of managing product development from conception through commercialization.
• Strong analytical skills and experience with market analysis, segmentation, and targeting.
  
  

Preferred Qualifications

• An MBA is highly preferred.
• Direct experience with TAVI products, Interventional Cardiology, Cardiac Surgery, or other cardiovascular technologies.
  
  

Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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The base pay for this position is $127,300.00 – $254,700.00. In specific locations, the pay range may vary from the range posted.