ASSOCIATE DIRECTOR, MARKETING RESEARCH & ANALYTICS – ABBVIE PATIENT SERVICES (APS)
AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to discovering and delivering innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. Our 48,000 employees across 70 countries strive to have a remarkable impact on people’s lives across key therapeutic areas, including Immunology, Oncology, Neuroscience, Eye Care, Virology, and Women’s Health. We take our role in the global community seriously by supporting the patients we serve, the people we employ, and the world we live in. In times of crisis, responsibility and philanthropy are central to AbbVie’s response. And with the 2020 acquisition of Allergan, we are well-positioned with resources and focus to deliver on our commitments and turn possibilities into reality for more patients living with challenging diseases.
Our impact is vast – our 30 brands treat 60 medical conditions in 175 countries. We are a passionate, diverse, and inclusive organization with a culture that supports the best ideas, wherever they originate. With a focus on leadership, development, and performance, AbbVie has been recognized as a top employer and is named on more than 40 great workplace and diversity and inclusion lists.
The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200 members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house counsel and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us.
For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.
JOB DESCRIPTION:
The Associate Director of Marketing Research & Analytics for AbbVie Patient Services (APS) will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives across pipeline and inline Immunology, Specialty, Oncology, Neuroscience, and additional therapeutic categories on behalf of AbbVie Patient Services. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across AbbVie Patient Services pillars as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.
KEY RESPONSIBILITIES:
•Act as franchise intelligence partner across AbbVie Patient Services pillars (e.g. Marketing, Franchise Leadership, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the patient support space.
•Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
•Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
•Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders
•Design performance indicators and KPI tracking to ensure understanding of execution and engagement of patient support programs and tactics.
•Coordinate and manage monthly program performance assessments on each patient support program.
•Lead data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
•Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria. Be able to effectively communicate results of these complex analytic models and influence action to improve patient support program performance.
•Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform development of AbbVie care models.
•Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
•Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
•Manage and develop direct reports (1-2, with opportunity for team growth over time). Understand where and how to appropriately expose direct reports to Leadership to both accelerate their career growth and maximize team efficiency across meetings.
•Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
•Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
•Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.
CRITICAL QUALIFICATIONS:
•BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
•8-10 years relevant marketing research and/or analytics experience required.
•Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.
•Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
•Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
•Proven experience as an integral member of a high-performing work team.
•Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
•Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
•Experience with programming language or analytics tools such as R, Python, SQL, SAS, SPPS, Tableau preferred.
•Demonstrated project management skills.
AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.
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AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.
