What are the responsibilities and job description for the Digital Marketing Manager position at ABC COMPANIES?
Position Description
ABC Companies seeks a results-driven Digital Marketing Manager to lead digital strategy, enhance brand visibility, and drive engagement across multiple channels. The ideal candidate is both creative and analytical, with a proven track record of delivering high-impact campaigns.
Key Responsibilities:
- Digital Strategy: Develop and execute data-driven marketing strategies to boost brand awareness, lead generation, and customer engagement.
- Social Media: Manage content, engagement, and analytics across LinkedIn, Facebook, Instagram, X (Twitter), and YouTube.
- Website & SEO: Oversee WordPress website updates, optimize for SEO, and improve user experience.
- Email Marketing: Execute campaigns using HubSpot, leveraging automation, A/B testing, and segmentation.
- Paid Media: Collaborate with agencies to manage and optimize digital ad campaigns.
- Content Marketing: Create compelling content, including videos, whitepapers, and case studies.
- Analytics: Track KPIs, analyze performance, and provide actionable insights.
- Collaboration: Work cross-functionally with sales, product, and external partners to align marketing efforts.
- Tech & Innovation: Stay current on digital trends and tools to drive continuous improvement.
Qualifications:
- Education: Bachelor’s in Marketing, Business, or related field.
- Experience: 3–5 years in digital marketing with a track record of measurable ROI.
- Skills:
- Hands-on experience with HubSpot, WordPress, Google Analytics, Google Ads, and social media platforms.
- Proficiency in Canva, Adobe Creative Suite, and project management tools (ClickUp, Asana, Trello).
- Strong communication, organization, and analytical skills.
- Travel: Occasional travel to regional and corporate locations.
Physical Requirements:
- Ability to lift and move items weighing up to 15 pounds (i.e. marketing materials or event setups).
- Must be able to remain in a stationary position for extended periods.
- Frequently moves within the office environment and may travel to other company locations.
- Regularly operates a computer and other office productivity tools.
This job description is subject to change at any time.
ABC Bus Companies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ABC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ABC will not tolerate discrimination or harassment based on any of these characteristics.
