What are the responsibilities and job description for the Marketing Specialist Job at Abel & Schafer Inc. in Bohemia position at Abel & Schafer Inc.?
Job Description
Job Description
Abel & Schafer
Founded in 1892 as a mill, Abel Schafer can look back on a long bakery tradition marked by innovations.
Abel Schafer has evolved to one of the leaders in the sector with subsidiaries across Europe and North America and sales to more than 70 countries. A major milestone in the group’s history is the establishment of the subsidiaries Abel Schafer, Inc. in New York in 1982 and Quality Bakery Products, Inc. in Texas in 1993 to service the fast-growing markets of the United States, Canada, Mexico, Central and South America.
To support our continuous growth in these markets, we are currently seeking a Marketing Specialist.
Primary Responsibilities
- Support and execute marketing strategies and plans to drive awareness, adoption, and revenue growth for our product
- Conduct in-market research to gain insights into customer needs, competitive landscape, and market trends to inform product positioning and messaging; Provide clarification of user and market requirements to project team
- Collaborate closely with cross-functional groups to define target market segments, product features, and pricing strategies
- Support product messaging and positioning assignments to articulate the value proposition and differentiators of our product
- Initiate kick off process and project management for new projects for company
- Deliver effective sales enablement tools, including sales presentations and product training materials
- Support successful product launches, working closely with cross-functional teams to coordinate marketing activities, such as content creation, advertising, events, and PR
- Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for optimization
- Support website upgrades and re-design
- Build strong relationships with customers and industry contacts to amplify our product messaging and generate positive coverage
- Assist in development of marketing claims and review with cross-functional team (regulatory, engineering, quality) to determine suitability
- Stay up-to-date with market trends, competitive landscape, and industry best practices to drive continuous improvement and innovation in product marketing efforts
- Maintain social media presence on Facebook, Twitter, LinkedIn etc.
Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
Knowledge, Skills, and Experience
Job Type Full Time-Hybrid
Benefits :
