Director, Performance Media

Summary

At AbelsonTaylor Group, work that makes you feel good isn't just what we do—it's who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That's why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it's a way of life.

Here, you'll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

Now, we are seeking a Director, Performance Media to join our team. The Director, Performance Media is responsible for oversight of all paid search, programmatic and paid social work providing general direction and management on select accounts. Specific responsibilities include investment management, quality control, strategic thought leadership, identification and adherence to evolving industry best practices. The Director, Performance Media also assists in developing, coaching, training, and overseeing job functions for their direct reports on the media activation team.

Ready to make a difference and be part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!

What You'll Do

• Channel-specific recommendations : Collaborate with Media Planning leads to ensure alignment with client strategy across Paid Search, Paid Social, and Programmatic.
• Strategy and optimization : Deliver strategic, in-platform management and cross-channel optimization to drive performance media investments.
• Insights delivery : Guide teams to provide actionable insights from reports for clients and internal teams.
• Subject matter expertise : Act as a client SME in partnership with Media Planning, Creative, and Integrated Strategy leads.
• Content collaboration : Work with Creative leads on content optimization, formats, and deliverable timing.
• VP support : Assist with account assignments, staffing, revenue forecasting, and investment pacing.
• Cross-team liaison : Coordinate with Engagement Strategy, Marketing Intelligence, and Brand Planning on channel-specific recommendations.
• Design department best practices : Help update relevant department templates, documentation and templates for onboarding and career development of direct reports.
• New business support : Create case studies, playbooks and documentation for new business support.
• Thought leadership : Attend events and contribute to industry thought leadership via conferences and trade submissions with PR team support.

Team Management and Mentorship

What Makes You A Great Fit

Compensation Range : $130-155k. The starting salary offer will depend on the candidate's skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time.

Benefits and Perks :

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Salary : $130,000 - $155,000