Global Manager, Social Insights

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

Role Summary: 

The Global Social Listening & Insights Manager plays a critical role within the operation of our in-house agency, draftLine, bridging the gap between data and creativity. The position is responsible for leveraging social listening, digital analytics, and cultural trend spotting to unlock creative brand opportunities for our Global Brands (Corona, Budweiser, Stella Artois, Michelob ULTRA) and Corporate ABI brand. Proactively staying on top of the latest in the digital and cultural landscape, this team member will deliver actionable insights and reporting that empower marketing teams to make stronger data-driven decisions.

Key Responsibilities: 

• Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry
• Social Insights Generation: Synthesize social listening and digital analytics and deliver actionable insights that can impact brand marketing activity
• Cultural Trend Identification: Monitor and report on cultural trends driving engagement across social platforms
• Cross-Functional Collaboration: Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners
• Stakeholder Management: Engage consistently with brand senior leadership/VPs providing strategic insights and recommendations that influence decision-making; additionally, collaborate closely with external agency partners for cross-sharing.
• Data Storytelling: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders
• Tools Optimization: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements
• Benchmarking: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies
• Escalations Monitoring: Actively monitor key social media conversations and provide timely updates during sensitive or high-priority situations
• Team Leadership and Oversight: Lead and manage a small team of social listening analysts, providing guidance, mentorship, and support to ensure high-quality and timely delivery of insights

Qualifications: 

Level of Education: Bachelor’s degree in marketing, communications, data analytics, or related field Technical Skills:
• Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)
• Strong data interpretation and visualization skills with an ability of clear communication and senior level stakeholder storytelling and presentations
• Proven ability to oversee and manage a small team
• Experience with advertising and creative campaign measurement
Leadership Capabilities:
• EXCELLENCE: Drives accountability for delivering consistently excellent results across their organization by modeling high-standards and operating with discipline
• AGILE: Critically thinks ahead and beyond, looks at future trends and needs to proactively make changes and avoid possible pitfalls
• COLLABORATIVE: Builds productive relationships with internal and external senior stakeholders
• PRIORITIZES: Clearly focuses their team on priorities that align with the company purpose and long-term strategy; scoping and resourcing accordingly, and removing barriers as necessary
• CURIOUS: Applies learning and insights generated through research, benchmarking, and diverse perspectives to their work
• RESILIENT: Focuses teams toward long-term goals and corresponding priorities, especially when the situation is challenging or ambiguous

Experience (Years within Function): Minimum of 6 years in social listening, digital analytics, or related roles within marketing or agency environment

What We Offer 

Work Location: New York, NY (onsite)

Salary: $133.000 - $149.000

• Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business 
• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off 
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next 
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs