What are the responsibilities and job description for the Senior Campaigns Manager position at Abnormal Security?
Job Description
Job Description
The Integrated Marketing team is a critical function to the marketing strategy, crafting and executing impactful campaigns that will drive Abnormal's next phase of growth. As the Senior Campaigns Manager , you will own, develop, and execute multiple campaigns that generate awareness, pipeline and increase market share for Abnormal products. This highly cross-functional role requires close collaboration with PMM, brand, digital, and field marketing teams to design integrated campaigns. The role requires a data-driven, operational mindset and a proven track record of leading innovative campaigns to success.
The ideal candidate excels at defining a complete buyer journey at each stage of the funnel, translating messaging frameworks into effective campaigns. You thrive in building and scaling demand generation programs in a fast-paced, collaborative environment. Skilled in orchestrating integrated campaigns, you can think strategically while executing at an operational level with ease.
Key Responsibilities
- Strategic Campaign Development : Shape the strategy for your campaigns, ensuring alignment with marketing objectives, sales goals, and buyer personas.
- End-to-End Campaign Execution : Own the campaign lifecycle, including planning, execution, and performance tracking, ensuring seamless coordination of all tactical activities. Provide best-in-class project management to deliver high-quality campaign deliverables on time.
- Buyer Journey Mapping : Define and refine the buyer journey, aligning messaging, content, and tactics to each stage of the funnel while continuously testing for efficacy.
- Cross-Functional Collaboration : Partner closely with sales, PMM, content, digital marketing, and brand teams to ensure campaign alignment with business objectives and maximize impact.
- Data Analysis & Reporting : Analyze campaign performance data, including funnel metrics and market data, to derive insights and make data-driven recommendations.
- Campaign Optimization : Monitor and enhance campaigns through A / B testing, segmentation, and best practices to improve effectiveness and efficiency.
Required Skills & Experience
Why Join Us?
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At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.
Base salary range : 127,000—$172,000 USD
Salary : $127,000 - $172,000
