What are the responsibilities and job description for the Marketing Director position at Absolute Best Staffing LLC?
Job Summary: Implement sales/marketing plan that will meet or exceed the company’s overall business plan, census goals and financial objectives.
Qualifications/Educational Requirements:
1. High School Education
2. Two years of college preferred.
3. Two years of experience in healthcare marketing preferred.
4. Excellent written and verbal communication skills.
5. Ability to handle multiple tasks simultaneously and meet deadlines.
6. Excellent organizational and time management skills.
7. Self-starter
Responsibilities/essential functions: The person in this position must be able to perform the following essential job functions with or without reasonable accommodations.
1. Develop and implement sales/marketing plan for all company product/service offerings, consistent with market analysis, reflecting referral source targets. *
2. Responsible for census development through the implementation of external and internal sales & marketing programs with both existing and new accounts. *
3. Ability to effectively utilize both local and corporate resources in the execution of job responsibilities.
4. Identify and recommend development of new product/service/niche markets & offerings as well as current product/service enhancements. *
5. Ensure that administration maintain up-to-date key account records including background, contact history, objectives, referral trends, etc.
6. Review records to ensure that Account Executives are properly managing resources, including their time. *
7. Ability to develop an adequate knowledge of State, Federal and other regulatory requirements related to the facility.
8. Maintain up-to-date information, as needed, on specifically assigned competitors including pricing, census, product information, and marketing strategies. *
9. Report progress versus goals and census development barriers to the Administrator. *
10. Perform sales calls with Administrator on a monthly PRN basis.
11. Contact key physicians and other health care representatives on a regular basis. *
12. Perform sales call with Account Executives on a routine basis. *
13. Participate in short- and long-range planning for the agency and implements specific measures for agency growth. Increase market share through education of physicians and other community and referral sources.
14. Work with other agencies and promotes good community relations through involvement in community events.
WORK ENVIRONMENT AND PHYSICAL REQUIREMENTS The work environment and physical demands described here are representative of those required by an employee to perform to the essential functions of this job with or without reasonable accommodations.
Physical Elements
- Sufficient clarity of speech and hearing or other communication capabilities, with or without reasonable accommodation, to enable the employee to communicate effectively;
- Sufficient vision or other powers of observation, with or without reasonable accommodation, to enable the employee to review a wide variety of materials in electronic or hard copy form;
- Sufficient manual dexterity, with or without reasonable accommodation, to enable the employee to operate a personal computer, telephone, and other related equipment;
- Sufficient personal mobility and physical reflexes, with or without reasonable accommodation, to enable the employee to safely lift, move, or maneuver whatever may be necessary to successfully perform the duties of their position;
- Sufficient personal mobility and physical reflexes, with or without reasonable accommodation, to enable the employee to efficiently function in a general office environment; and
- Sufficient personal mobility and physical reflexes, with or without reasonable accommodation, to enable the employee to efficiently function in a general office environment, with frequent travel to a variety of field sites.
Environmental Elements Employee works in an office environment with moderate noise levels, controlled temperature conditions and no direct exposure to hazardous physical substances. Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures. The employee will also attend events hosted in the community and visit facilities. The above list reflects the essential functions and other job functions considered necessary of the job identified, and shall not be construed as a detailed description of all work requirements that may be inherent in the job, or assigned by supervisory personnel. This job description is used as a guide only and not inclusive of responsibilities and job duties.