What are the responsibilities and job description for the Advertising Strategist position at Abstraction Media?
About Us
Abstraction Media is a leading entertainment company specializing in touring, content production, and digital marketing. We're dedicated to delivering exceptional experiences to audiences worldwide.
Job Overview
We're seeking a skilled Paid Media Strategist & Buyer to join our team and contribute to our marketing efforts. As a key member of our team, you'll be responsible for developing and executing digital advertising strategies, managing paid campaigns, and analyzing performance metrics to optimize results.
Key Skills and Qualifications
- Digital Media Buying: Proven experience in planning and executing paid media campaigns across multiple platforms.
- Ad Strategy: Strong understanding of consumer psychology and audience targeting principles.
- Analytics and Reporting: Ability to track and analyze campaign performance, providing actionable insights and recommendations for improvement.
- Creative Collaboration: Experience working with content and design teams to create engaging ad creatives.
- Budget Management: Effective allocation and management of ad spend to maximize ROI and achieve business goals.
