What are the responsibilities and job description for the Digital Marketing Specialist position at Abstraction Media?
About Abstraction Media
We're a fast-paced, creative company specializing in touring, content production, and digital marketing. Our team delivers unforgettable experiences to audiences, and we're seeking an expert in paid media strategy and execution to help scale our marketing efforts.
Job Description
We need a seasoned, data-driven, and creative Paid Media Strategist & Buyer with deep expertise in Google, Meta (Facebook/Instagram), TikTok, and YouTube Ads. This role involves planning, executing, and optimizing campaigns with a strong ROI focus, as well as collaborating with our team to develop and implement high-converting advertising strategies.
Key Responsibilities
- Develop & Execute Strategy: Create and implement digital advertising strategies to drive ticket sales, engagement, and brand growth.
- Full-Funnel Media Buying: Manage and optimize paid campaigns across Google, Meta, TikTok, and YouTube.
- Data-Driven Optimization: Test, track, and optimize campaigns to improve conversion rates and reduce costs.
- Creative Collaboration: Partner with content and design teams to create high-performing ad creatives.
- Audience Targeting: Implement sophisticated audience segmentation and retargeting strategies.
- Budget Management: Strategically allocate and manage ad spend to maximize ROI.
- Performance Reporting: Provide actionable insights through detailed reports and strategic recommendations.
