What are the responsibilities and job description for the Paid Media Consultant position at Abstraction Media?
About Abstraction Media
We're a dynamic company behind one of the entertainment industry's most prominent comedians, delivering memorable experiences to audiences through touring, content production, and digital marketing.
Job Requirements
We're seeking a paid media expert with proven experience in digital media buying and ad strategy, including extensive knowledge of Google Ads, Meta Ads, TikTok Ads, and YouTube Ads. The ideal candidate should have a track record of success in managing and scaling paid campaigns with measurable results.
Responsibilities
- Strategic Planning: Develop and execute comprehensive digital advertising strategies to achieve business objectives.
- Campaign Execution: Plan, execute, and optimize paid campaigns across multiple platforms.
- Analytics and Reporting: Track and analyze campaign performance, providing actionable insights and recommendations for improvement.
- Creative Collaboration: Work with content and design teams to create engaging ad creatives that resonate with target audiences.
- Budget Management: Effectively allocate and manage ad spend to maximize ROI and achieve business goals.