CRM Marketing Manager - Salesforce Marketing Cloud

The CRM Marketing Manager is responsible for the management, configuration, and maintenance of our Salesforce platform and the marketing campaigns that originate there. This position ensures the optimal performance of Salesforce, provides support to end-users, and collaborates with stakeholders to implement, measure, and refine solutions that drive results across various audience segments, through automated communications.

Responsibilities & Duties

• Manage the full transfer of the marketing system from Act-on to Salesforce Marketing Cloud, including creation of target lists, templates, forms.
• Create and refine automated lifecycle journeys and on-off campaigns across email, direct mail, SMS, and other CRM channels to increase conversion, retention, and customer lifetime value (LTV).
• Design database marketing strategies based on behavior, segmentation, and lifecycle stages.
• Analyze campaign performance, identifying opportunities for A/B testing and ongoing optimization.
• Build cross functional relationships internally, working closely with Sales, Customer Service, and other internal teams.
• Customize Salesforce objects, fields, record types, page layouts, and workflows to align with business requirements.
• Provide day-to-day support to Salesforce users, including troubleshooting issues and answering queries.
• Oversee data import, export, and data quality management within Salesforce to ensure accuracy and consistency of customer relationship management (CRM) data.
• Create and manage reports and dashboards to support decision making and monitor key performance indicators.
• Other tasks as assigned by management.

Qualifications & Requirements

• Bachelor’s degree in computer science, information systems, marketing, or a related field preferred; or equivalent work experience.
• 3 years of hands-on lifecycle marketing experience.
• Experience building multi-channel, automated journeys in Salesforce Marketing Cloud.
• Proven experience in Salesforce CRM, or in a similar role, with a deep understanding of Salesforce features and functionality.
• Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve issues effectively.
• Strong communication skills, with the ability to convey technical information to non-technical users.
• Ability to manage multiple tasks and projects simultaneously in a fast-paced environment.

Job Type: Full-time

Pay: $50,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Salesforce Marketing Cloud: 3 years (Required)

License/Certification:

• Salesforce Certification (Preferred)

Ability to Commute:

• North Bay Village, FL 33141 (Required)

Work Location: In person

Salary : $50,000 - $70,000