Director of Brand Marketing - AdTech

Director / VP of Brand Marketing

Remote - NYC or DC preferably

Our client is a programmatic media buying and audience intelligence platform designed to help advertisers in highly regulated industries leverage and optimize their data for improved ad buying decisions. They are looking for a hands on Director / VP of Brand Marketing to lead brand growth and customer acquisition in a highly regulated industry. This role involves navigating compliance challenges while building a strong market presence. The ideal candidate has experience scaling remote marketing teams and driving global success.

Responsibilities :

• Develop and execute a global marketing strategy to expand customer reach, increase brand visibility, and grow market share while ensuring compliance with industry regulations.
• Establish the company as a trusted leader by maintaining consistency across regions and emphasizing transparency and reliability.
• Create innovative acquisition and retention campaigns that drive engagement while adhering to compliance requirements.
• Stay ahead of evolving regulations, ensuring all marketing efforts align with legal and industry standards.
• Recruit, mentor, and lead a global marketing team in a remote-first environment, fostering innovation and accountability.
• Use data-driven insights, AI, and automation to enhance marketing effectiveness while maintaining strict data protection standards.
• Oversee the marketing budget, optimize resource allocation, and refine strategies to maximize ROI within regulatory guidelines.

Qualifications :

Compensation : $150k - $200k

Salary : $150,000 - $200,000