What are the responsibilities and job description for the Product Marketing Manager - Monetization position at AC Lion Digital Executive Search?
Product Marketing Manager, Monetization
Hybrid in office 3 - 4 days per week - NY, NY, Mountain View, CA or Bellvue, WA
Our client is one of the largest local news platforms in the US & defines a new way for users to engage with local news. They help a new generation of readers find and engage with vital, locally published content and information. They are expanding their team and looking for senior talents to accelerate growth – including a Product Marketing Manager, Monetization.
Responsibilities
- Launch new features to the public with strategic communications that drive adoption and engagement.
- Collaborate with product teams during early development stages to craft messaging strategies.
- Establish guidelines for messaging and develop promotional assets during testing phases.
- Gather input from users and stakeholders to refine and optimize features.
- Gain a deep understanding of the company’s advertising platform and its capabilities.
- Develop comprehensive support materials, including playbooks, FAQs, and training guides.
- Lead internal training sessions for sales, account management, and partner teams.
- Design and implement onboarding email campaigns to ensure seamless experiences for advertisers.
- Create scalable resources such as webinars, tutorial videos, and multimedia content to enhance feature adoption.
- Plan and evaluate the effectiveness of campaigns, adoption metrics, and marketing initiatives.
- Spearhead efforts for scalable growth through events, training programs, and cross-department marketing strategies.
- Monitor and analyze adoption rates, onboarding effectiveness, and campaign performance.
- Work with analytics teams to assess marketing outcomes and identify improvement opportunities.
- Partner with teams across product, engineering, sales, and customer success to ideate, test, and refine strategies aligned with business goals.
- Build and engage a community of users and advertisers through thoughtful communication and impactful campaigns.
Qualifications
Annual Base Pay Range
125,000 - $175,000 USD
Salary : $125,000 - $175,000
