What are the responsibilities and job description for the VP of Marketing position at AC Lion?
Direct message the job poster from AC Lion Digital Executive SearchDirector - Digital Recruiting at AC Lion Digital Executive Search Director / VP of Brand MarketingRemote - NYC or DC preferablyOur client is a programmatic media buying and audience intelligence platform designed to help advertisers in highly regulated industries leverage and optimize their data for improved ad buying decisions. They are looking for a hands-on Director / VP of Brand Marketing to lead brand growth and customer acquisition in a highly regulated industry. This role involves navigating compliance challenges while building a strong market presence. The ideal candidate has experience scaling remote marketing teams and driving global success.Responsibilities : Develop and execute a global marketing strategy to expand customer reach, increase brand visibility, and grow market share while ensuring compliance with industry regulations.Establish the company as a trusted leader by maintaining consistency across regions and emphasizing transparency and reliability.Create innovative acquisition and retention campaigns that drive engagement while adhering to compliance requirements.Stay ahead of evolving regulations, ensuring all marketing efforts align with legal and industry standards.Recruit, mentor, and lead a global marketing team in a remote-first environment, fostering innovation and accountability.Use data-driven insights, AI, and automation to enhance marketing effectiveness while maintaining strict data protection standards.Oversee the marketing budget, optimize resource allocation, and refine strategies to maximize ROI within regulatory guidelines.Qualifications : 10 years of marketing experience, including 5 years in a senior role in AdTech or Digital Media.Experience navigating regulatory requirements like GDPR and CCPA.Skilled in managing and growing remote global marketing teams.Knowledge of digital marketing, demand generation, brand strategy, and customer engagement.Compensation : $150k - $200kSeniority level ExecutiveEmployment type Full-timeJob function MarketingIndustries Advertising Services#J-18808-Ljbffr
Salary : $150,000 - $200,000
