Product Marketing Manager

MARKETING TEAM: Our company is in the process of adding new marketing capabilities and infrastructure, including an upgraded CRM system, a redesigned service-oriented website, customer programs that deliver unique added value beyond promotions, and a nimble marketing team capable of adapting to these new capabilities and leading execution. The Marketing Team environment is one of empowerment to take action without bureaucracy, and also with accountability to the team for strong execution and results. We are seeking individuals to join our collaborative team of marketers who want to help us raise the bar on how Dentistry approaches water quality and safety.

ROLE: The Sr. Product Marketing Manager will lead programs and initiatives for the company’s brand of water quality and safety products, and will have additional responsibilities that support multibrand marketing programs.

• Brand and Product Marketing

• Program Support – promotions analysis and company Promotions Calendar; Marketing Playbook

• Functional Support – analysis in support of digital marketing, brand sales performance and forecasting; cross-functional alignment and communication is imperative

• HYBRID Role – onsite 3x week in Northborough, Mass

• Reports to VP of Marketing

RESPONSIBILITIES:

• Contribute to brand marketing campaigns: develop content for email, social media and digital/integrated marketing campaigns

• Develop sales support tools for brand programs

• Manage targeted programs and communications for the Distributor channel

• Maintain product and sku detail, performing as brand product expert

• Manage brand documents in Quality Management system (QT9)

• Lead market research efforts for the brand and develop strategic initiatives

• Conduct analysis and collaborate with marketing team to generate insights on performance of promotions and marketing programs

• Track and monitor sales trends and contribute to brand forecasting

• Contribute to pricing analysis and dashboards for competitive tracking

• Other responsibilities in support of marketing team and programs

KNOWLEDGE, SKILLS & ABILITIES:

• Strong cross-functional communication skills and ability to influence peers

• Collaborative work style with strong interpersonal skills, to perform effectively within a marketing team with a matrix structure that includes overlapping accountabilities

• Ability to analyze and organize data and develop conclusions that optimize decision making

• Ability to manage multiple projects with accountability to peers, in a fast-paced environment

• Problem-solver, able to influence without authority, listen well, and flex to different styles and personalities

• Strong communication skills, oral and written, are essential. Capability to write marketing content with limited oversight.

QUALIFICATIONS/REQUIREMENTS:

• 5-7 years of experience in a Product Management or Marketing Management role

• Dental industry experience preferred

• Bachelor’s degree

Job Type: Full-time

Pay: $151,200.00 - $156,600.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Commute:

• Northborough, MA 01752 (Preferred)

Ability to Relocate:

• Northborough, MA 01752: Relocate before starting work (Preferred)

Work Location: In person

Salary : $151,200 - $156,600